- westerns now understand that in many Asian cultures, self-expression is frowned upon if it does not further the needs of the group. in the west, in general, autonomy and self expression are regarded more highly. therefore, for westerns to assume that individual expression is of higher value than harmony in the larger group is to remain in a western, ethnocentric mode.
- culturally, it may be for westerners that harmony is achieved by explicit expression of individual emotion. avoidance, which is prized in some other cultures, may escalate conflict in the us.
- the us can be described generally as an individualistic culture. a person is supposed to say what he or she means and resolve disagreements through the use of power (as in competition) or by working things out together (collaboration)
- in this type of culture, things are discussed and spelled out rather that supported by culturally defined, subtle nuances of interaction. this approach to resolving differences and com. relies on assertiveness, relatively equal power and freedom from fear of reprisal.
- since these attributes are seldom present, however, us culture rewards actions that are, for some ppl in the culture, stressful or even impossible.
- one of the most frequent shocks experienced by Japanese coming to US is the resilience of friendships in the face of such strong clashes of opinion: friends are able to confront each other to vigorously exchange contradicting views and continue to be close friends ins spite of their differences.
- in situations in which ppl enjoy approximately equal power and understand the rules of interaction easily and well, the ideal of clarify and expressiveness works well. but when there is not a common based of assumptions, one's assertiveness can backfire.
- in more collectivistic cultures, discrepancies abound btwn what is meant and what is actually said. disagreements are resolved through avoidance or accommodation resulting in considerable face saving.
- nuances of com take on major importance, along with expected ways of behaving and working out problems. ppl do not confront others assertively and directly to do so is considered rude and arrogant.
- in collectivistic cultures, members rely heavily on inferred meaning, whereas in individualistic cultures, members strive for an understanding of the LITERAL meaning.
- com r's have provided a clear summary of some differences between the two cultures. table 2.1 shows the differences in com strategies, direct and open compared to ambiguous and indirect.
- no wonder cross-cultural com is getting more and more attention; we certainly need all of the help we can get.
- in individualistic cultures: many individuals are high in internal control, who emphasize private goals, pay attention to what the person does rather than who the person is and where one finds more alienated and rootless individuals, where ppl think that decision made by individuals are better than decisions made by groups, where going one's way and not paying attention to the view of others is acceptable, where personal enjoyment is emphasized, where friendship is a matter of personal choice.
- in collectivistic cultures: there is assumption that maintaining a strong group is the best guarantee of individual freedom, there is a strong emphasis on doing what the in-group specifies; shame and loss of face are mechanisms of self-control, there is sometimes the tyranny of the group, interpersonal relations are an end in themselves, there are narrow in-groups, there is a concept of limited good, there are more ppl under external control or motivation, ppl tend to think that planning is a waste of time, goals tend to be group rather than individual, who does something is more important that what she/he does.