Chapter 2 Flashcards
1
Q
Operational costs
.
A
The various monetary requirements associated with the day-to-day running of a business
2
Q
Sales process
A
A system for learning about the needs of a potential client to be able to identify and present a number of solutions for those needs.
3
Q
Forecasting
A
A business management technique that helps predict how much work is needed to meet a revenue goal.
4
Q
Unique selling proposition (USP)
A
Highlighting unique skills or traits during a sales presentation that allow an individual to stand out from the competition.
5
Q
Brand
A
A product or service identified by specific, unique characteristic
6
Q
4 P’s
A
Product,
Price
Place
Promotions
