Chapter 16 - export/import Flashcards
Exporting is preferred by a lot because (>90%)
low commitment
Increased volume of exports facilitated by
A decline in trade barriers and increase in regional economic agreements
Advances in technology and communication:
i.e. Modern communication and transportation technology have alleviated the logistical problems associated with exporting
E-commerce and international air services reduce costs, distance and cycle time
Firms who wish to export must
- Identify foreign market opportunities
- Avoid a host of unanticipated problems that are often associated with doing business in a foreign market
- Familiarize itself with the mechanics of export and import financing
- Learn where it can get financing and export credit insurance
- Learn how it should deal with foreign exchange risk
Promises of exporting
Large revenue and growth opportunities:
Firms that do not export often lose out on significant opportunities for growth and cost reduction
Pitfalls of exporting
if unfamiliar with market, procrastinate to find opportunities
- poor market analysis
- Poor understanding of competitive conditions in the foreign market
- Failure to customize the product for foreign consumers
- Lack of an effective distribution program
- Poorly executed promotional campaign
- Problems securing financing
Improving export performance
- international comparisons
- information sources
- Service providers
- Export strategy
Information sources
US department of commerce
ITA: international trade administration
provide the potential exporter with: a “best prospects” list
Small Business Administration (SBA) and center for international business education and research (CIBERs)
Export-import service providers
- freight forwarders
- export management companies
- export trading companies
- export packaging companies
- Customs brokers
- Confirming houses/buying agents
- Export agents and merchants
- Piggyback marketing
- Economic processing zones
freight forwarders
- orchestrate transportation for companies that are shipping internationally
- combine smaller shipments into a single large shipment to minimize the shipping cost
- documentation, payment and carrier selection
Export management companies
FOR companies who did not previously exported products
export documents and operate as the firm’s agent and distributor (like selling product)
export trading companies
- Export products for companies that contract with them
- Identify and work with companies in foreign countries that will market and sell the products
- export documentation, logistics and transportation
export packaging companies
FOR companies that are unfamiliar with exporting
- Advise companies on appropriate design and materials for the packaging of their items
- Can assist companies in minimizing packaging to maximize the number of items to be shipped
Custom brokers
- help companies avoid the pitfalls involved in customs regulations
- all services for exporting to a large number of countries
confirming houses/buying agents
Represent foreign companies that want to buy your product
-get the products they want at the lowest prices and are paid a commission by their foreign clients
Can find them via government embassies
export agents and merchants
- Buy products directly from the manufacturer and package and label the products in accordance with their own wishes and specifications
- They then sell the products internationally through their own contacts under their own names and assume all risks