chapter 16 Flashcards
what has facilitated the increase in export trade in the past 30. years (2)
decline in trade barriers
advances in technology making communication easier
why is exporting intimidating for some firms
process can be made difficult due to shifting trade barriers
when currencies are not freely convertible
what are the promises of exporting (2)
-large revenues and profit opportunities in foreign markets
-economies of scale
what are the 6 challenges of exporting
-voluminous paperwork
-complex formalities
-potential delays and errors
-time and costs scares inexperienced exporters
-border compliance
-documentary compliance
what is the biggest impediment to exporting
simple lack of knowledge of the opportunities that are available
how do you overcome the lack of knowledge of the opportunities thay are available from exporting
- collect info on how diff countries operate
-US hasnt created institutional structure for promoting exports similar to japan and germany
what is the sogo shosha in japan
a general trading company in japan, that has diversified business lines
they also have large scale in house market info systems which give them economies of sccale to pursue new opportunities
what is MITI in germany
how can be improve export performance
information sources
service providers
have an export strategy
use the globalEDGE exporting tool
what type of information sources can be used to improve export perfomance
-the US department of commerce (US export assistance centers (USEAC))
-small business administration (SBA)
-centers for international business education and research (CIBERS)
how is the US department of commerce used to improve exporting performance
US department of commerce has the US and foreign commercial service and international trade administration
how do small business administrations help improve exporting performance
how do centers for international business education and research
regional and city trade commissions help businesses export
what are the 9 service providers that help improve export performance
1-freight forwarders,
2 export management companies
3 export trading companies
4 export packaging companies
5 customs brokers
6 confirming houses
7 export agents, merchants and remarketers
8 piggyback marketing
9 export processing zones
what do freight forwarders do (2)m
combine smaller shipments into a single large shipment to minimize the shipping costs
they help w documentation, payment and carrier selection
what do export management companies do
like your internal exporting department they help manage exporting affairs
-act as export marketing department for client firms
what do export trading companies do
the provide comprehensive exporting services, like exporting documentation, logistics, and transportation
what do export packaging companies do
they advise companies on appropriate design and materials for the packaging of their items
Assist companies in minimizing packaging to maximize the number of items to be shipped.
what do customs brokers do
Customs regulations can be overwhelming so the brokers offer a complete package of services essential in dealing with potential pitfalls when a firm is exporting to many countries.
what do confirming houses of buying agents do
Represent foreign companies that want to buy your products.
what do export agents,merchants and remarketers do
Buy products directly from the manufacturer and package and relabel the products.
what do piggyback marketers do
One firm distributes another firm’s products, Usually requires complementary products and the same target market
of customers.
what are export processing zones
Include foreign trade zones (FTZs), special economic zones, bonded warehouses, free ports, and customs zones.
what are the 4 steps in an export strategy
- hire an EMC or an experienced exporter to identify opportunities and help navigate paperwork
- focus on one market or a handful of markets
-enter a foreign market on a small scale to reduce the costs of failure
-recognize the time and managerial commitement in building export sales and hire additional personnel to oversee the process
once you have established the 4 steps in exporting strategy, what are the 4 further steps
- devote attention to building strong and enduring relationships with local distributors and customers
-hire local personnel to help you establish yourself in the market
-be proactive about seeking more export opportunities
-retain the option of local production