chapter 14 - organization of international business Flashcards
what is organizational architecture
the totality of a firms organization, including formal organization structure, control systems and incentives, processes, organizational culture, and people.
what are the 3 conditions regarding organizational architecture that must be fulfilled for an enterprise to have superior performance
-the different elements of a firms organizational architecture must be internally consistent with each other
-the organizational architecture must fit the strategy of the firm
-the strategy and architecture of the firm must not just be consistent they must make sense given the competitive conditions prevailing in the firms markets
what is organizational structure referring to (3)
-first the formal division of the organization into subunits such as product divisions, national operations and functions
-second is the location of decision making responsibility within that structure ( centralized or decentralized )
-third is the establishment of integrating mechanisms to coordinate the activities of subunits with eachother
what are control systems
refer to the metrics used to measure the performance of subunits, and to make judgements about how well managers are running those subunits (profitability of each subunit)
what are incentives
ways to reward good managerial behaviour after positive performance metrics
what are processes
the manner in which decisions are made and work is performed within the organization (processes for formulating strategy, allocating resources, and evaluating performance)
what is organizational culture
refers to the norms and value systems that are shared among the employees of an organization. Just as societies have cultures, so do organizations. Organizations can be viewed as societies of individuals who come together to perform collective tasks
organizational structure can be thought of in terms of three dimensions, they are
vertical differentiation
horizontal differentiation
and integrating mechanisms
what is vertical differentiation
which refers to the location of decision-making responsibilities within a structure, Hierarchy
what is horizontal differentiation
which refers to the formal division of the organization into subunits
what are integrating mechanisms
which are mechanisms for coordinating subunits. The integrating mechanisms are especially critical for the effective operations of a company in the peer-to-peer sharing economy.
what are the arguments for centralization
- First, centralization can facilitate coordination and integration of operations
- Second, centralization can help ensure that decisions are consistent with organizational objectives. When decisions are decentralized to lower-level managers, those managers may make decisions at variance with top management’s goals. Centralization of important decisions minimizes the chance of this occurring
-Third, by concentrating power and authority in one individual or a management team, centralization can give top-level managers the means to bring about needed major organizational changes - Fourth, centralization can avoid the duplication of activities that occurs when similar activities are carried on by various subunits within the organization
what are the arguments for decentralization
-First, top management can become overburdened when decision-making authority is centralized, and this can result in poor decisions, slow decision-making, and not the best decision being made
-Second, motivational research favours decentralization. Behavioural scientists have long argued that people are willing to give more to their jobs when they have a greater degree of individual freedom and control over their work.
-Third, decentralization permits greater flexibility—more rapid response to competitive markets and environmental changes—because decisions do not have to be “referred up the hierarchy” unless they are exceptional in nature.
-Fourth, decentralization can result in better decisions. In a decentralized structure, managers who are located closer to the customers—or at least closer to where the products and services are developed—often have a better grasp of what decisions need to be made than top-level executives
-Fifth, decentralization can increase control. Decentralization can be used to establish relatively autonomous, self-contained subunits within an organization The more responsibility subunit managers have for decisions that impact subunit performance, the fewer excuses they have for poor performance
the choice between centralization and decentralization is not
absolute, frequently its best to centralize some decisions and decentralize others
firms pursuing a globalization strategy should
centralize some investment and operating decisions. this is because They must decide how to disperse the various value creation activities around the globe so location and experience economies can be realized. The head office must make the decisions about where to locate R&D, production, marketing, and so on. In addition, the globally dispersed set of value creation activities that facilitates a global strategy must be coordinated.
is a firm experiences high local responsiveness and they are pursuing a localization strategy they should
decentralizing operating decisions to subsidiaries
firms pursuing an international strategy tend to maintain
centralized control over their core competencies and to decentralize other decisions to foreign subsidiaries.
Typically, such firms centralize control over R&D in their home country but decentralize operating decisions to foreign subsidiaries.
firms pursuing a transnational strategy should maintain
a centralized control over global production centers because they need to realize location and experience curve economies
-the need for local responsiveness requires decentralization of many operating decision, like marketing
-so in transnational strategy some operating decisions are centralized while other are relatively decentralized
-global learning based on multi directional transfer of knowlegde between subsidiaries is a central feature for transnational strategy, so subsidiaries of multinational firms must have enough freedom to develop their knowledge and skills, so transnational strategy requires high degree of decentralization
what is horizontal differentiation
concerned with how the firm divides itself into subunits ,decision made on the basis of function, type of business or geographic area.
most new firms start with what structure
they have no formal structure and are run by a single entreprenuer or a small team of individuals
as firms grow and demands of management become too great for a small group, the organization, is it centralized or decentralized
is split into functions reflecting the firms value creation activities, such as production , marketing, R&D and sales, or centralized
is a firm significantly diversifies its product offering it will
need to horizontally differentiate further
when a firm diversifies its product offering and switches to a very horizontally differentiated structure a —— can be clumby because —
a functional structure may be clumsy,
because there will be problems with coordination and control
-it will be difficult to asses the profitability of each business area, and it will be difficult to run a functional department, such as production or marketing, if it is supervising the value creation activities of multiple business areas.
to solve the problems arising from functional structure when there is a high degree of horizontal differentiation and diversified product ranges , the firm switches to —- and because —
- a product divisional structure
-each division is responsible for a distinct product line (business area) and it is an autonomous entity with its own functions
-operating decisions are decentralized to product divisions , and they are held accountable for their performance
what is an international division
when a firm groups all their international activities into an international division
international divisions exists in firms that are organized on the basis of their
basis of functions and for basis of product divisions
the international division is split into
-different countries
-each country has a general manager
-each country divided into functional units
what are the problems that arise from international division structure
-dual structure creates inherent potential for conflict and coordination problems between domestic and foreign operations
-the lack of coordination can inhibit the introduction of new products, transfer of core competencies and the consolidation of global production as key locations as to realize location and experience curve economies.
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who tends to adopt a worldwide product divisional structure
tends to be adopted by diversified firms that have a domestic product divisions
who tends to adopt a worldwide area structure
which tends to be adopted by undiversified firms whose domestic structure are based on functions
having a worldwide area structure facilitates
-local responsiveness, because decision making responsibilities are decentralized and each area can customize its product offerings, marketing strategy and business strategy
-encouraging fragmentation of the organization into high autonomous entities which makes transfer of core competencies bw areas which makes it difficult to realize location and experience economies
the worldwide area structure is consistent with —– , but makes it difficult to realize gains associated with —–
localization strategy , globalization strategy
firms that follow a worldwide area structure might encounter problems
if local responsiveness is less critical than reducing costs or transferring core competencies for establishing a competitive advantage
what is a worldwide product divisional structure
-each division is self contained and largely autonomous with full responsibility for its own value creation activities , but headquarters remain responsible for overall strategy development and financial control
worldwide product divisional strategy is adopted by
firms that are reasonably diversified, and originally had domestic structures based on product divisions