Chapter 15 - Valentina Seminario

Question 1

Define the marketing mix

Answer 1

The marketing mix refers tothe set of actions, or tactics, that a company uses to promote its brand or product in the market.

Question 2

Outline the 4 Ps of marketing mix

Answer 2

product, price, placement, and promotion.

Question 3

Mention 3 aims of promotion

Answer 3

To compete with competitor’s products
To create a brand image
To introduce new products into the market

Question 4

State the two types of advertising

Answer 4

Informative advertising and persuasive advertising

Question 5

Mention types of advertising

Answer 5

Television
Cinema 
Radio
Internet/social media
magazines
Billboards/posters
Local newspaper

Question 6

Outline some examples of sales promotion

Answer 6

Price reductions
Free gifts 
Free samples 
Money-off coupons
BOGOF
Point-of-sale demonstrations
Product placement
Gifts

Question 7

Define promotion

Answer 7

Is where marketing activities aim to raise customer awareness of a product or brand, generating sales and helping to create brand loyalty.

Question 8

Describe informative advertising

Answer 8

Is where the emphasis of advertising or sales promotion is to give full information about the product

Question 9

What is meant by persuasive advertising

Answer 9

Is advertising or promotion, which is trying to persuade the consumer that they really need the product and should buy it

Question 10

Define marketing budget

Answer 10

Is a financial plan for the marketing of a product or product range for a specified period of time