Chapter 10 - Flavia Dominguez Flashcards
Marketing, competition and the customer
1
Q
What is Marketing?
A
Marketing identifies customer wants and satisfy them profitably.
2
Q
What are the 4 roles of Marketing?
A
Identifying customer needs,
Mantaining customer loyalty,
Satisfy customer needs,
Anticipate changes in customer needs.
3
Q
What is the Marketing Director resposible for?
A
It is responsible for market research of new products, distribution, promotion, pricing and sales.
4
Q
What is the Sales team responsible for?
A
The sales team is responsible for the sales of the product and the regions of distribution.
5
Q
What is the Market Research responsible for?
A
They find out customoer needs to develop new products.
