Chapter 15 Study Guide

Question 1

Investigative Journalism

Answer 1

Reporting in order to find private scandals and negative stories about politicians, putting reporters at odds with them

Question 2

Narrowcasting

Answer 2

Media programming on TV that makes us less informed because there is so much bias

Question 3

Associated Press

Answer 3

Organization formed to control the wire service through the telegraph

Question 4

Sound Bites

Answer 4

A brief and memorable comment, usually about 8 seconds long

Question 5

Gatekeeper

Answer 5

The media has the power to decide what is newsworthy and worth publishing because they have to keep the audience’s attention

Question 6

Horse Race Coverage

Answer 6

Media presents the election campaign as if it were a horse race, meaning constantly talking about polls

Question 7

White House Press Corps

Answer 7

Staff that meets with reporters to prepare the president with probable questions and directs the control of news flow regarding the president

Question 8

Press Briefing

Answer 8

Restricted meeting between the press and a press secretary or aid; it is “off the record” so no one knows who was talking

Question 9

Visual

Answer 9

Unplanned or staged image of a candidate distributed by the media that can be beneficial or detrimental to a candidate

Question 10

Fairness Doctrine

Answer 10

Doctrine that forced reporters to present both sides of an issue and give equal sharing time to all candidates and opinions

Question 11

Selective Exposure

Answer 11

Idea that people expose themselves to news they want to her and tune out the news that contradicts their beliefs

Question 12

Negative Advertising

Answer 12

Form of paid media intended to make a candidate’s opponent look bad

Question 13

Yellow Journalism

Answer 13

Distorted and exaggerated the news to create sensations and attract readers

Question 14

Nixon-Kennedy Debate

Answer 14

Exemplify the power of television and the media’s influence in American politics; those who watched the debate claimed that Kennedy won, listened said Nixon

Question 15

Leak

Answer 15

Way for the government to release information to the press anonymously

Question 16

Liberal Bias

Answer 16

Idea that the media generally advocates more liberal attitudes and beliefs-> created FOX News

Question 17

Watchdog

Answer 17

Media feels it is their job to investigate and discover if politicians are doing anything wrong-> president can’t get away with anything

Question 18

Press Conference

Answer 18

Unrestricted meeting between a government official and the press; discuss multiple topics and is available to the public

Question 19

Press Secretary

Answer 19

Gives advice on how to keep a positive image in the media and how to deal with daily news

Question 20

Spot

Answer 20

Short television ad used to promote a candidate running for office

Question 21

Feeding Frenzy

Answer 21

Stories that are heavily reported by the news that ultimately shapes our opinions on leaders and influences our nation’s priorities

Question 22

Photo Op

Answer 22

Opportunity set up by the candidates to make themselves look presentable

Question 23

Selective Perception

Answer 23

People only view news the way they want to interpret it

Question 24

Mass Media

Answer 24

Form of communication through television, radio, newspapers, and the Internet used to spread the news and inform the public (or make money)