Chapter 15 - Sport and the Future

Question 1

inequality in the neoliberal era with access to sport prediction

Answer 1

1. inequality and poverty may be difficult to resolve especially when focusing on market solutions
2. access to sport and physical activity will continue to be unequal along the lines of gender/sexuality and race/ethnicity

Question 2

Non-governmental organizations and corporations will fill gap left by the government that have reduced financial investments in sport and PA

Answer 2

1. NGO’s face competitive for funding and id dependant on corporate sponsorship and public funding
2. the dependancy often places NGO’s in comprise funding positions

Question 3

young people adopting sport as a response to issues of access prediction

Answer 3

young people will continue to adopt alternative forms of leisure as a result of issues with access and in position to current social structures

Question 4

prediction of economic globalization continuing to transform sport and society

Answer 4

1. expansions of inequality within and between nations
2. unprecedented value of sport, media companies, and sport organizations will continue to search out the global market and audiences

Question 5

prediction about the strong influence of International NGO’s and sport development and peace organizations

Answer 5

1. huge increase in the number of organizations such as the ‘Right to Play’ work less in affluent regions
2. IOC also considers to be non-governmental organization committed to these issues

Question 6

prediction of ongoing tensions associated with neoliberalism will increasingly spur dissent and activism

Answer 6

1. given the visibility and value, sport will continue to be a contested and politicalized terrain
2. emergence of global social movements and the need for. a ‘public sociology’ to assess the issues

Question 7

prediction of increased use of ‘video games’ and fitness apps looking to capture emergent markets

Answer 7

1. popular fitness devices with creative use such as Fitbit and Strava
2. expanded opportunities for individuals who can afford them but may create a structural barrier due to the sole focus on private I’individual response ‘

Question 8

prediction of new technologies continuing to improve performance of athletes

Answer 8

for those who can’t afford benefits of new technologies heightens pressure of goal-rational action within sport

Question 9

predictions with ongoing ethical dilemmas in competitive sport

Answer 9

1. unwillingness to alter the structure of high performance and professional sport, too many resources and Monet at stake
2. continued exposure and perhaps even normalization of use of PED’s and other ‘acceptable substances’

Question 10

prediction of sports media audiences increasingly valuable as broadcasters cling to remnants of older TV orders

Answer 10

1. shifts to online and mobile viewing patterns such as Amazon, Google and Facebook enter the market for media rights to sport
2. ideological themes of meditated sport will remain the same

Question 11

predictions with the debates about the best strategies for ‘greening’ sport

Answer 11

1. greening sport will be invigorated as existing critiques begin to take hold, and as environmental concerns mount.
2. many improvements and commitments have been made by sports organizations