Chapter 11 - sport, Media and Ideology

Question 1

case of Don Sanderson

Answer 1

1. hockey player, died jan.2009 in result of a fight.
2. prompt a debate on place of fighting in hockey at a professional and amateur level.
3. created a clear division between the subculture of hockey, and the broader social world, its legal and medical institution and growing concerns about concussions/brain damage, self medication

Question 2

Gruneau and Whitson fight for hegemonic masculinity

Answer 2

the ultimate threat being the opposed to change, is the perceived threat to the maleness of the game, and beyond this to the place cultural and gender order

Question 3

The triad of men’s violence in sport

Answer 3

1. violence against women, rape culture, and ‘everyday sexism’
2. violence against other men
3. violence against their own bodies: form of violence against themselves.

Question 4

2 group-based processes that underlie the triad of men’s violence

Answer 4

1. misgynist
2. homophobic
   normalization of sex as ‘conquest’ detached from tenderness for a person and from interest of female company

Question 5

case of Stanford swimmer Brock Turner

Answer 5

1. convicted of sexual assault with intent to commit rape of an intoxicated, unconscious, 23 - year old
2. sentenced to six months in jail, three years of probation and a requirement to register as a sex offender

Question 6

monopoly

Answer 6

exclusive possession of a commodity

Question 7

what happens to media rights owned by the sports leagues

Answer 7

sports leagues package their media rights and sell them to television networks / telecommunication companies for unprecedented amounts of money

Question 8

live sports is one of the last media commodities that needs to be watched live, at specific times and dates.

Answer 8

perishable broadcasting

Question 9

sports-media complex

Answer 9

symbiotic and mutually-benefitical, multi-billion dollar partnership between the media, professional sports leagues / organizations, and advertisers in Canada

Question 10

three interest groups that share economic and ideological interests that profit from media

Answer 10

1. media rights are the largest source of revenues for most leagues
2. media provides national, continental, and global audiences for sport
3. media provide continuous cycle of publicity, interest, and new promotional buzz for major leagues, including new media

Question 11

impact of live sport on media companies

Answer 11

secures audiences, subscribers, and advertising revenues

Question 12

audience commodity

Answer 12

the audience is sold as a commodity to advertisers because audience power is produced, sold, purchased and consumed, it commands a price and is a commodity

Question 13

mass media

Answer 13

the institution that produces and distributes information, interpretation and entertainment for a mass audience

Question 14

media contributors to society

Answer 14

1. enhances commercial viability of sport

2. promotes specific sport values and ideology

Question 15

results of the Canadian media guild strike

Answer 15

CFL on CBC held a no air announcer broadcast resulting in :
no commentary
no replays
no pregame profiles
no stats
no sound effects

Question 16

television for sports-media in the 1950’s

Answer 16

initial monopoly by public broadcaster:

universal accessibility to sporting events in both official languages on CBA

Question 17

television for sports-media in the 1960’s

Answer 17

1. new era of competition with private sectors.
2. first private national television network actually founded to distribute sport content.
3. costs of sporting broadcasting rights increased

Question 18

television for sports-media in the 1980’s - 90’s

Answer 18

1. ascension of cable / satellite television and pay-per-view era, providing greater amount of sporting content

Question 19

oligopoly

Answer 19

unprecedented availability of sports content dominated by small numbers of vertically integrated telecommunication companies (rogers and TSN)

Question 20

vertical integration

Answer 20

telecommunication companies own sports content and digital distribution networks

Question 21

neoliberalism of broadcasting

Answer 21

media broadcasting shifts from public provisions on public broadcaster for all Canadians to privatized discretionary consumer choice

Question 22

how is media promoting televised sport manhood formula

Answer 22

1. promoting the common sense of masculinity
2. overarches narrative of men, genre and consumption that cuts across digital sport and accompanying commercials
3. little to no coverage of female athletes on mainstream television sports network

Question 23

double standard

Answer 23

a rule or principle which is unfairly applied in different ways to different people or groups.