Chapter 14 - Globalization and Sport Flashcards
globalization
a combination of political, e economic, and cultural processes through which the world is becoming a more integrated place
globalizations contribution to society
investment capital / money , goods, ideas, people flow around the world in unprecedented
globalization anticipated by Karl Marx
- capital/money will overcome all barriers, including space, time and national boundaries
- since 1980’s there has been concerted effort to promote freer global trade
transitional corporations
dominant insitiutions of our lifetime where profit motive is the dominant incentive
uneven development
uneven spatial distribution of effects of a global labour market that is constantly exploited by nomadic capital
beneficiaries of uneven development
global north affluent cities
affluent individuals
profitable corporations
political populism response on globalization
over the past 2-3 decades has been accompanied by an expansion of social and economic inequality between and within nations
results of political populism response on globalization
conditions that are ripe for political populism and politicians who appeal to those who have been left behind
sport apparel in relation to global labour
companies such as Nike were at the forefront of these developments as various nations and regions competed to attract business
unprecedented economic incentives offered by numerous developing countries
low corporate taxes, low wages, and few labour regulations
Nike’s Business Model
- outsource manufacturing and production
2. use savings on labour for aggressive global marketing and sponsorship campaigns with high profile athlete and team s
global boycott campaign during 1990’s against Nike including colleges and universities
huge markets that impacted the company’s bottom line and forced numerous changes to labour practices
marxist definition of commodity fetishism
social relations to the labouring activities of others are disguised and obscured in the relationship between commodities and money
why is the chain of connection between consumers and labourers obscure
people don’t have to think about work conditions because we can just purchase products that were made far
how does IOC operate under the law of Switzerland
- members chosen by the president and executive board of IOC
- Holds a monopoly on excellence in amateur sport