Chapter 1.5 Business And Stakeholder Objectives Flashcards
Business objectives
Aims or targets that a business work towards
Why do we need business objectives
- increases motivation
- decision making is less time consuming
- reduces conflicts
Objectives for businesss(businesses objectives will change depending on market situations of company)
- survival
- profit(to pay a return to shareholders/provide finance for further investment in business)
- growth (measured by value of sales/output)/higher market share
- market share( company sales/total market sales x 100) (in comparison with whole industry )(increases publicity /influence over customers and suppliers)
- providing service to community (for social enterprise companies -not public sector)(social objective)
Social enterprise companies objectives
- social (provide jobs for disadvantages ppl)
- protect environment
- financial to gain profit and invest back to enterprise to expand
Stakeholder(external +internal stakeholder)
Any person with a direct interest in the performance and activities of a business
Owners/shareholders (internal -groups that work/own business )
- puts capitals to expand business
- take share of profits
- may lose money they invested
- risk takers
Objective of owners/shareholders
- share of profits
- growth of business (more profit and can invest more)
Workers (internal stakeholder)
-ppl employed by business
Workers objectives
- regular payment
- job security
- job statisfgication
Managers(internal stakeholder)
Employees that control work of others , making business decisions
Manager objectives
- Job security
- higher salaries(they have more skill/effort)
- business growth / increases reputation (controlling a big company)(self esteem)
Customers (external stakeholder-ppl outside business)
Purchase and consume goods or services
Customers objectives
- safe and reliable products
- well designed products (value for money)
Government (external stakeholder)
Protect weorkers and customers from business activities for economy of country
Government objectives
- business growth to benefit economy of country and employment rate
- ensuring firm stays within rules and regulations
- to receive taxes