Chapter 15 Flashcards
Organizations that assist in moving goods and services from producers to business (B2B) and from business to consumers (B2C)
Marketing Intermediaries
A whole set of marketing intermediaries, such as agents, brokers, wholesalers, and retailers, that join together to transport and store goods in their path (or channel) from producers to consumers
Channel of Distribution
Marketing intermediaries who bring buyers and sellers together and assist in negotiating an exchange but don’t take title to the goods
Agents/Brokers
A marketing intermediary that sells to other organizations
Wholesaler
An organization that sells to ultimate consumers
Retailer
In economics, the want-satisfying ability, or value, that organizations add to goods or services
Utility
Adding value to products by making them available when they’re needed
Time Utility
Adding value to products by having them where people want them
Place Utility
Doing whatever is necessary to transfer ownership from one party to another, including providing credit, delivery, installation, guarantees, and follow-up service
Possession Utility
Adding value to products by opening two-way flows of information between marketing programs
Information Utility
Adding value by providing fast, friendly service during and after the sale and by teaching customers how to best use products over time
Service Utility
Independently owned firms that take title to the goods they handle
Merchant Wholesalers
Wholesalers that furnish racks or shelves full of merchandise to retailers, display products, and sell on consignment
Rack Jobbers
Wholesalers that serve mostly smaller retailers with a limited assortment of products
Cash-and-Carry Wholesalers
Wholesalers that solicit orders from retailers an shave the merchandise directly shipped from a product to a buyer
Drop Shippers
Distribution that puts products into as many retail outlets as possible
Intensive Distribution
Distribution that sends products to only a preferred group of retailers in an area
Selective Distribution
Distribution that sends products to only one retail outlet in a given geographic area
Exclusive Distribution
Selling goods and serves to ultimate customers (e.g. you and me) over the internet
Electronic Retailing
The sale of goods and services by telephone
Telemarketing
Selling to consumers in their homes or where they work
Direct Selling
Any activity that links manufacturers or intermediaries with the ultimate consumer
Direct Marketing
A distribution system in which all of the organizations in the channel of distribution are owned by one firm
Corporate Distribution System
A distribution system in which members are bound to cooperate through contractual agreements
Contractual Distribution
A distribution system in which producers manage all of the marketing functions at the retail level
Administered Distribution System
The process of managing the movement of raw materials, parts, work in progress, finished goods, and related information through all the organizations involved in the supply chain; managing the return of such goods, if necessary; and recycling materials when appropriate
Supply-Chain
The marketing activity that involves planning, implementing, and controlling the physical flow of materials, final goods, and related information from points of origin to points of consumption to meet customer requirements at a profit
Logistics
The area of logistics that involves bringing raw materials, packaging, other goods and services, and information from suppliers to producers
Inbound Logistics
The movement of goods within a warehouse, from warehouses to the factory flow, and from the factory floor to various workstations
Materials Handling
The area of logistics that involves bringing goods back to manufacturer because of defects or for recycling materials
Reverse Logistics
An organization that puts many small shipments together to create a simple large shipment that can be transported cost-effectively to the final destination
Freight Forwarder
The use of multiple modes of transportation to complete a single long-distance movement of freight
Intermodal Shipping
