Chapter 15 (2) Flashcards
You might keep an eye on smaller, independent companies too
○ But your real preoccupation is w/ the other major players
► In other words you’re playing in a game w/ three very identifiable competitors
Contrasts w/ perfectly competitive markets:
Ø The fact that firms in an oligopoly market compete against a few identifiable rivals w/ market power drives our analysis
► Perfect competition: firms only have one choice - what quantity to produce given the market price
► Oligopolists: makes strategic decisions about price & quantity that take into account the expected choices of their competitors
OLIGOPOLIES IN COMPETITION
Only two big labels rather than 4: Universal & Warner
-for simplicity
COMPETE OR COLLUDE
► You don’t get to be CEO of Warner or Universal if you don’t understand how an oligopoly works
► In our simplified example, the firms have two options:
○ To compete w/ each other, or to join forces and act like a monopolist
COLLUSION
► the act of working together to make decisions about price & quantity
► If collusion can enable firms to higher profits —> why isn’t everyone doing it
Ø Looking at the strategic decision (Figure 15-7), two things stand out:
- As we already calculated, both firms do worse when they compete w/ each other than when they collude
a. This is because, by competing –> they drive the quantity sold ABOVE the profit-maximizing monopoly level that would be achieved by collusion - Each firm has an incentive to renege on a collusion deal and compete –> regardless of what the other firm does
a. If x firm expects x firm to produce the lower, collusion quantity: it can earn more in profits by competing then competing
b. If x firm expects x firm to produce the higher, competitive quantity: it still earns more profits by competing than by sincerely sticking to the collusion agreement
DOMINANT STRATEGY
when one strategy is always the best for a player to choose, regardless of what other players do
NASH EQUILIBRIUM
► when all players in a game have a dominant strategy
► It is an outcome in which all players choose the best strategy they can –> given the choices of all other players
► A Nash equilibrium can be reached even when firms don’t have a dominant strategy
►The Nash equilibrium = significant because when it is reached –> no one has an incentive to break the equilibrium by changing strategies
However, there is a way out of dilemma for the two CEOs
►The key = to remember that decisions are made not once –> but over & over again between the same set of firms
○ Once the Universal CEO realizes that the interaction is a repeated game –> his incentives change
○ If he reneges on the deal while the CEO of Warner keeps her word –> he will gain $50 million in profits for this year
But he will be sure that Warner = will retaliate NEXT YEAR by going back to the competitive production levels
►He therefore knows Universal = will lose $40 million in profits EVERY YEAR
►THEREAFTER; the firm will earn $350 million in the competitive equilibrium rather than $390 million in the collusion equilibrium
With future profits in mind: both companies may take an initial chance that the other = will hold up its end of an initial agreement to collude
If they stand firm –> they may keep cooperating, each producing 35 million CDS, year after year
►This sort of strategy = often the glue that holds firms together in a cartel
CARTEL
a # of firms that collude to make collective production decisions about quantities or prices
A well-known cartel = the Organization of the Petroleum Exporting Countries (OPEC)
► Member countries agree to limit the amount of petroleum they produce –> in order to manipulate the market price & maximize their profits
►The fact that each member country knows it is in its long-term interest to collude rather than compete = enough to keep OPEC together
► Interest in future profits dissuades any individual country from chasing short-term profits by producing more oil in any given year
► Although OPEC does not control all of the global supply of oil –> it is a powerful force in world oil prices
Ø If cartels are so advantages for firms operating in an oligopoly –> why don’t we see more of them?
○ It’s because they’re usually illegal.
► No international court has the power to force OPEC to stop colluding in the global oil market
► Most countries, however, have laws against firms making agreements about prices/quantities
○ If they’re caught –> they can be fined & punished
Oligopoly & Public Policy
► We saw in the monopoly chapter that Canada = has strict laws prohibiting anti-competitive business practices
► It is even illegal for an Oligopolists to OFFER to collude –> regardless of whether the collusion actually happens
► The reason why lawmakers are so concerned about collusion –> is that while it’s good for the Oligopolists –> it’s bad for the rest of us