chapter 14- social psych Flashcards
social psychology
study of the ways that individuals thoughts, feelings, and behaviors are influenced by others
social interaction is…
adaptive, were evolved to be social
social psych vs sociology
psych is of a person, sociology is of a group
attitudes
an attitude is a mixture of belief and emotion that predisposes a person to respond to other ppl, objects, or groups in a positive or negative way
attitudes- three component model
ABC
A- affect- how you feel
B-behavior- what you do, how you act
C-cognition- what you think, what you believe
does exposure change our attitudes?(mere exposure effect)
We like things (or people) better the more we encounter them
Cognitive Dissonance
People want their behaviors to be consistent with their beliefs and feelings
an uncomfortable state that we feel when our behaviors don’t match the rest of our attitudes
how to resolve cognitive dissonance
change your thinking or beliefs
change your feelings
change your behavior
Attitude Change: Persuasion(Elaboration Likelihood Model)
attitudes can be changed through one of two routes of cognitive processing that differ in how much we “elaborate on” the messages we’re hearing – CENTRAL vs. PERIPHERAL routes
Features of communicator, message, and audience affect processing
Persuasion(Elaboration Likelihood Model)- Communicator
attractive/likeable, credible/trustworthy, authoritative/expert
Persuasion(Elaboration Likelihood Model)- Message
doesn’t seem like an attempt to persuade us; appears to present both sides of an issue
Persuasion(Elaboration Likelihood Model)- Audience
some people are more easily persuaded; mood affects how critical we are
Persuasion(Elaboration Likelihood Model) central route
high motivational state, high knowledge needed to evaluate message, and high elaboration likelihood
Persuasion(Elaboration Likelihood Model) peripheral route
low motivational state, low knowledge needed to evaluate message, and low elaboration likelihood
Social Roles
what position(s) someone occupies in society and the behaviors that are expected from him or her because of those roles