Chapter 14 - Marketing

Question 1

What is the Marketing Mix

Answer 1

The 7P’s

Question 2

Name the 7 P’s in the Marketing Mix

Answer 2

product price promotion place people processes physical evidence

Question 3

What are the 4 important Ps

Answer 3

Product place promotion price

Question 4

What is the most important P?

Answer 4

Price

Question 5

What are the different pricing

Answer 5

Differential pricing, new product pricing, product line pricing, promotional pricing, physiological pricing

Question 6

What are the different market segments

Answer 6

Age, gender, lifestyle, usage, occasion of Purchase, behaviour of purchaser, benefit sought, social class, geography

Question 7

What are the 6Is used for

Answer 7

E Marketing changes

Question 8

What are the 6Is

Answer 8

interactivity intelligence individualisation integration independence of location and industry structure

Question 9

What is CRM

Answer 9

Customer relationship management

Question 10

What types of Crm are there

Answer 10

Acquisition retention extension

Question 11

What is Big data

Answer 11

It Is like using social media to collect data. Twitter Facebook. more data from different areas. dashboard analytics