Chapter 1 - Intro to Strategic And business Analysis

Question 1

What are the different Levels of Strategy

Answer 1

Corporate, Business and Operational

Question 2

What is Corporate Strategy, Business Strategy and Operational Strategy

Answer 2

CS = Overall Scope - Long term - 3+ Years and stakeholder expectations, BS = 6-12 months Medium term and how to compete in certain markets, Operational = Day to Day, marketing finance, HR, management and IT

Question 3

What are the different Strategy Lenses

Answer 3

Experience, Idea and Design

Question 4

Describe Experience Lens

Answer 4

Trial and Error, Based on past and experience/assumptions, adaptive ways

Question 5

What is idea lens

Answer 5

Innovation, Creativity, good for small start up business and big companies like gaming companies or Apple

Question 6

What is Design lens (RATIONAL PLANNING MODEL)

Answer 6

Rational Top down process. Large Global companies. RATIONAL PLANNING MODEL Position Audit > Mission Objectives > Environmental Analysis > SWOT > Strategic Option Generation > Strategic Evaluation > Strategic Implementation > Review and Control 》REPEAT!

Question 7

What’s another term for DESIGN lens

Answer 7

RATIONAL PLANNING MODEL

Question 8

What is Strategy

Answer 8

Strategy is the direction or scope of an organisation over the long term, which achieves advantage in a changing environment through its configuration of resources and competences with the aim of fulfilling stakeholder expectations

Question 9

Emergent Strategy is

Answer 9

Crafting in or Out, Building and altering as you go