chapter 14 Flashcards
motivating someone, through communication, to change a particular belief, attitude, or behavior
persuasion
- classified 3 different ways
- usually incremental
- can be ethical
persuasive speaking
generally worded to stress audience knowledge, ability, or both
informative purpose statement
humans are more likely to understand something that is stated more than once
repetition
emphasize important points that aren’t obvious
redundancy
words or phrases that emphasize the importance of what you are about to say
signposts
level of commitment and attention that listeners devote to a speech
audience involvement
having listeners actively do something during your speech
audience participation
the believability of a speaker
credibility
speaker’s expertise on the topic
competence
audience’s perception of your ethics and integrity
character
the audience’s perception of your enthusiasm and likability
charisma
logical appeal, one based on formal reasoning
logos
the speaker has the audience’s best interests in mind at all times
ethos
speak to the heart as well as the head
pathos
Has 5 steps
monroe’s motivated sequence
the process of making claims and backing them up, logically and rationally.
reasoning
expressed opinion that the speaker would like the audience to accept
claim
supporting material that the speaker uses to prove any type of claim
evidence
speaker attacks the integrity of a person in order to weaken the argument
ad hominem
unfairly attacks an argument by extending it to such extremes that it looks ridiculous
reductio ad absurdum
sets up false alternatives, suggesting that, if the inferior one must be rejected, then the other must be accepted
either-or
mistakenly assumes that one event causes another because they occur sequentially
post hoc
relying on the testimony of someone who is not an authority in the case being argued
argumentum and verecundiam
based on the notion that, if many people favor an idea, you should, too
argumentum ad populum
