Chapter 14

Question 1

Social gaming are more aligned with which zone of SMM?

Answer 1

Social gaming is more aligned with Zone #3: social entertainment of SMM.

Question 2

True or False: Social games are typically single-player games without interaction within a community of players

Answer 2

False. Social games are typically multiplayer games with interaction within a community of players.

Question 3

A social game is a _____ , _______ activity

Answer 3

A social game is a competitive, goal-oriented activity.

Question 4

The _________ also apply for using social games for SMM.

Answer 4

The rules of engagement also apply for using social games for SMM.

Question 5

Social games occur on a variety of platforms. List three types of social gaming platforms

Answer 5

Facebook, xBox live, Fitbit

Question 6

What are the three common part of a social game?

Answer 6

1. Leaderboards - ranks players
2. Friends - players social network members
3. Badges- symbols of achievement

Question 7

Social games provide several benefits for marketers: Precisely target the ______.

Answer 7

Precisely target the audience.

Question 8

_____ a large number of people and _____ for opportunities for the message to be exposed to the target audience many times.

Answer 8

Reach a large number of people and frequency for opportunities for the message to be exposed to the target audience many times.

Question 9

High ____ by game players who enjoy playing the game

Answer 9

High engagement by game players who enjoy playing the game

Question 10

Low _______, which means the marketer may expose game players to the message in a way that does not interrupt game play.

Answer 10

Low intrusion, which means the marketer may expose game players to the message in a way that does not interrupt game play

Question 11

_______ with brand fans, which allows for building brand communities.

Answer 11

Interaction with brand fans, which allows for building brand communities.

Question 12

What benefits do social games provide marketers?

Answer 12

Precise targeting, large reach and frequency, high engagement, low intrusion, and interaction with brand fans are all benefits that social games provide marketers.

Question 13

List and describe the three ways to use social games for SMM. Provide examples.

Answer 13

1. In game ads - ads before candy crush
2. Product placement - coke in a TV show
3. Advergame - advertising and game