Chapter 12 Flashcards
What are the four zones of Social Media Marketing?
- Social Community
- Social Publishing
- Social Entertainment
- Social Commerce
Which zone are podcasts and webinars more aligned with?
Zone #2: Social Publishing
Podcasts & webinars are very powerful in that they….
- Establish marketers as thought leaders
2. Allow for customer engagement
Podcasts are a combination of…
iPod and Broadcasting
Podcasts can be in a variety of formats. They are typically _____, but may also be ______, which are known as ___________.
Podcasts can be in a variety of formats. They are typically audio, but may also be video, which are known as vodcasts.
Podcasts sometimes resemble a radio show with a ______ and a _______
Podcasts sometimes resemble a radio show with a host and a theme
Podcasts are stored as episodes, which can be accessed & ______ from multimedia players, such as iTunes.
Podcasts are stored as episodes, which can be accessed and downloaded from multimedia players, such as iTunes.
Podcasts are _______, with an automated feed.
Podcasts are convenient, with an automated feed.
There are three common types of podcasts:
Presentation, Q & A, and co-hosted
Marketers should spend ______ time in creating the right content in terms of time & length when using podcasts
Marketers should spend a lot of time in creating the right content in terms of time & length when using podcasts.
Marketers should use _______ and NOT scripts when using podcasts.
Marketers should use talking points and NOT scripts when using podcasts
Define webinar
A webinar is a web based seminar
_____ scheduling is needed for webinars.
Advanced scheduling is needed for webinars
Webinars are _____ interactive than podcasts
Webinars are more interactive than podcasts.
Webinars are _____ accessible after the event than podcasts
Webinars are less accessible after the event than podcasts.
