Chapter 15 Flashcards
Social shopping is more aligned with which zone of SMM?
Social shopping is more aligned with Zone #4: Social Commerce.
Social shopping represents an _____ of ecommerce.
Social shopping represents an evolution of ecommerce.
Social shopping allows consumers to ____ with each other via _______ when shopping.
Social shopping allows consumers to interact with each other via social media while shopping.
True or False: Social shopping only happens when the consumer buys a product and DOES NOT include swapping shopping ideas among consumers on social media platforms.
False: Social shopping only happens when the consumer buys a product and includes swapping shopping ideas among consumers on social media platforms.
Social shopping can build the brand through brand ______ from consumers.
Social shopping can build the brand through brand endorsements from consumers.
Social shopping may entail ______ and reviews, such as those found on amazon.com
Social shopping may entail recommendations and reviews, such as those found on amazon.com
Social shopping may entail consumers making _____ and _____ on products and brands to other consumers
Social shopping may entail consumers making recommendations and referrals on products and brands to other consumers.
True or False: Social shopping cannot be used to generate WOM.
False. Social shopping can be used to generate WOM.
True or False: by allowing consumers to be directed to the marketer’s website and physical store, social shopping can boost site and store traffic.
True: by allowing consumers to be directed to the marketer’s website and physical store, social shopping can boost site and store traffic
True or False: Sales revenue from social shopping cannot be used to prove ROI from SMM.
False. Sales revenue from social shopping can be used to prove ROI.
True or False: social shopping can help marketers gather customer data, deliver a better customer experience, and achieve differentiation over competitors.
True. Social shopping can help marketers gather customer data, deliver a better customer experience, and achieve differentiation over competitors.
Social shopping can occur through _____ sites and _____ sites.
Social shopping can occur through social shopping sites (polyvore, fab, wanelo) and social media sites (pinterest, instagram, facebook).
