Chapter 13

Question 1

AWE is more aligned with which zone of SMM?

Answer 1

AWE is more aligned with zone #2 social publishing

Question 2

Like podcasts and webinars, AWE helps establish marketers as…

Answer 2

Like podcasts and webinars, AWE helps establish marketers as thought leaders

Question 3

AWE also helps marketers build brand ________, generate _____, and identify sales leads.

Answer 3

AWE also helps marketers build brand reputation, generate AIDA, and identify sales leads

Question 4

True or False: A strong sell approach is recommended when using AWE in SMM.

Answer 4

False. A strong-sell approach is NOT recommended when using AWE in SMM

Question 5

Articles and eBooks are better suited for which type of target audience?

Answer 5

Articles and eBooks are better suited for B2C audiences

Question 6

White papers are better suited for which type of target audience?

Answer 6

White papers are better suited for B2B audiences.

Question 7

Articles are _____, deeper _____ than blogs.

Answer 7

Articles are longer, deeper content than blogs.

Question 8

What is an article directory? Give an example.

Answer 8

An article directory is a website to submit articles for approval & sharing, an example is EzineArticles.com

Question 9

Like podcasts and webinars, the first step in publishing articles for SMM is to _____. The second step is to know your ______ & ______.

Answer 9

Like podcasts & webinars, the first step in publishing articles for SMM is to KNOW YOUR TARGET AUDIENCE.
The second step is to know your goals & strategies.

Question 10

True or False: In publishing articles, first write, then research, and then think.

Answer 10

False: In publishing articles, first think, then research, then write.

Question 11

True or false: In using articles in SMM, choose a good title since it will be read first.

Answer 11

True. In using articles in social media marketing, choose a good title since it will be read first.

Question 12

True or False: in using articles in SMM, it is not important to match the content with the title

Answer 12

False. In using articles in SMM, it is important to match the content with the title.

Question 13

What are white papers?

Answer 13

White papers are technical paper on solutions

Question 14

Are all white papers free?

Answer 14

No, some white papers are free and some have fees

Question 15

There are 9 steps in publishing white papers.

Answer 15

1. Assess needs
2. Plan
3. Acquire information
4. Organize content
5. Design the look & feel
6. Write
7. Illustrate
8. Revise and approve
9. Publish

Question 16

What are eBooks?

Answer 16

eBooks are electronic books

Question 17

Like white papers, eBooks have high perceived _____ to the reader.

Answer 17

Like white papers, eBooks have high perceived value to the reader.

Question 18

eBooks may be less _____ than white papers.

Answer 18

eBooks may be less technical than white papers.

Question 19

Note, the same guidelines for writing White Papers apply to ______.

Answer 19

Note, the same guidelines for writing White Papers apply to eBooks.