chapter 13 - social psychology Flashcards
define social psychology
seeks to understand, explain, and predict how peoples thoughts, feelings, and behaviours are influenced by the actual, perceived, or implied presence of others
does social psychology search for commonalities or differences among people?
commonalities
define social cognition
how people perceive and interpret themselves and others in their social world
define attitudes
relatively stable evaluations of things and people
what are the three components of the ABC model of attitudes?
- affective: emotion / emotional expression
- behavioural: predispositions to act
- cognitive: beliefs and ideas
what is the mere thought effect?
the idea that attitudes become more extreme over time
what was the main subject of study for Festinger and Carlsmith?
they wanted to study if manipulating peoples behaviours away from their attitudes could lead to changes in those attitudes
what is the cognitive dissonance theory?
a state of emotional discomfort when a person holds two contradictory beliefs or hold beliefs that contradict their behaviour (people will change their attitudes bc they don’t want to experience cognitive dissonance)
what is the self-perception theory?
when people are uncertain about their attitudes, they infer what they are based on their own behaviour (e.g. I must like that person bc I’m usually nice to them)
what are the two factors that enable attitudes to influence behaviour?
- attitude strength
- attitude specificity (working out vs health example)
what is the social desirability factor?
people will often claim attitudes that they believe are socially desirable, and hide behaviours that they aren’t proud of
what technique can be used to induce honesty and limit the social desirability factor?
the bogus pipeline technique, which includes fake polygraph testing
what are implicit attitudes?
attitudes were unaware of
what test can be used to determine implicit attitudes?
the IAT test (implicit association test): including pressing left for young, right for old, etc.
what are some ways to change implicit and explicit attitudes ?
explicit: diversity training and exposure
implicit: fear reduction, emotion focused intervention, persuasive messaging, writing arguments, hearing information against prejudice
define stereotypes
fixed, overgeneralized, and oversimplified beliefs about a person or group based on assumptions about the entire group (can be positive or negative)
define prejudice
negative and unjust feelings about individuals based on their inclusion in a particular group (tends to grow out of stereotypes)
what is the realistic conflict theory? what case study demonstrated this?
competition arises for resources among different groups, and the Robbers Cave Study with the two groups of boys.
what are the three elements that persuasion requires?
- message
- source
- receivers
describe the central route of persuasion
it emphasizes the content of the message, and involves factual information, logical arguments, and leads to long term changes in attitudes if the information is true
describe the peripheral route of persuasion
relies on superficial information, involves humour, an attractive source, and changes in attitudes are often temporary
what is the foot-in-the-door technique?
the idea that small favours can lead to larger favours (you’ve helped in the past, surely you will help now)