Chapter 13: Business in Nutrition Coaching Flashcards
List and describe the four paths that a nutrition coach may take with their business.
There are four typical ways to go about a nutrition coaching business. These are In-
Person Coaching, Group Coaching, Virtual Coaching, and Corporate Wellness Coaching.
In-Person Coaching is an option many may take, and it is available in health clubs, private fitness facilities, or at home. This coaching allows for the one on one personal attention and closer connections. The coach may collect assessment data directly, demonstrate recommendations, and demand better accountability.
Group Coaching is like In-Person, but it is with multiple people. There is a group or community aspect that is applied here. The information given in this session is not as personalized and simply is more general.
Virtual Coaching is a form that is growing rapidly in today’s age. The nutrition coach reaches their clients globally using a website, nutrition applications, and social media platforms. It allows for a large client based and the ability to do group sessions like the last form.
Corporate Wellness Coaching is starting to grow just like the virtual coaching. Since the cost of health care is ever-growing, many employers are looking for ways to reduce the health care premiums for them. Promoting employee health is one of the greatest ways to lower costs for health care overall and improve the efficiency during the job.
- What makes up a Traditional Business Plan?
The things that make up a business plan are:
a. The executive summary, which holds the information regarding what and why of
the business.
b. The detailed description of the company and a market analysis are important to
find the target of the business and the possible competitors.
c. The business plan needs to have a description for the type of business
organization.
d. A comprehensive description of the services that will be offered and a customer
life cycle description.
e. Marketing is also important to have in the business plan. The ideal strategies to be pursued should make it in.
- How does a Lean Business Plan differ from a Traditional Business Plan?
Lean plans are going to have a lot of the traditional business plan information, but with much less detail. The plan is primarily used by the owner and any employees to help with organizing the structure, finances, and planning for the possible future growth. Usually, this lean plan is ideal for the smaller businesses. It should establish products and services that are offered, their values, how customers will find the business, marketing plans, and brief market studies.
- How should coaches use social media and their online presence to enhance their
business?
Social media and websites are used often in the world today. It can be a valuable tool for coaches to help their businesses. It can be tempting to simply combine your personal and professional pages, but it is vital to avoid doing that, and instead keep them separate. Some relevant platforms to use for this style of business are places like youtube, pinterest, facebook, linkedin, Instagram, and snapchat.
- What should coaches do to close the sale with potential new clients? Where will referrals
come from for future clients?
Several pieces of ammunition will help to know when asking for the sale:
a. The potential client’s reason for wanting a change.
b. Some things they have attempted in the past.
c. What the client feels they failed to do in the past.
d. The current goals of the client.
e. When they have felt successful in previous times.
f. The services you offer that will best suit them.
- List the common mistakes that nutrition coaches should avoid with their businesses.
a. Failing to track the client’s information well
b. Assuming that everything must be done virtually
c. Assuming that all clients have adequate skill levels with technology
d. Failing to check in often with your clients
e. Not asking the right questions during the customer life cycle
f. Not targeting a specific demographic
g. Failing to stay organized
