Chapter 13 Flashcards
A contact person within an organization or group you can talk with to obtain information about your future audience is:
A) An interviewer
B) An expert
C) An informant
D) Peer testimony
Which of the following is NOT a criteria for evaluating research information?
A) Is the source in a position to know the information?
B) How recent is the source?
C) Is this topic appropriate for me?
D) Is this source biased?
Which of the following examples of audience analysis describe DEMOGRAPHICS?
A) Everyday objects, pictures, company websites that indicate the audience’s values, beliefs and norms.
B) Age, sex, ethnicity, religion, politicalafficilation, socioeconomic status, education level and sexual orientation.
C) Size of the room, temperature, seating.
D) The nature of the occasion like a funeral, a wedding, or a ceremony.
If you do not have time to survey your audience in advance of your speech, you could still discover demographic data and information about audience attitudes regarding specific issues through:
A) Direct observation
B) Interviews
C) Peer-reviewed academic articles
D) Polling
Numbers and statistics can be especially valuable for showing the extent of a problem or the likelihood that your audience will be impacted by an issue.
True
False
