Chapter 12 Distributing and Promoting Products and Services Flashcards
Key terms used in Chapter 12 of Openstax Introduction to business
Questions
Answers
Efficiently managing the acquisition of raw materials by the factory and the movement of products from the producer to industrial users and consumers is called ________________.
distribution (logistics)
A(n) _______________ is a producer or an organization that converts raw materials to finished products.
manufacturer
The _________________ is the series of marketing entities through which goods and services pass on their way from producers to end users.
distribution channel
Organizations that assist in moving goods and services from producers to end users are ______________.
marketing intermediaries
______ are sales representatives of manufacturers and wholesalers.
agents
_______ are go-betweens that bring buyers and sellers together.
brokers
Independent wholesalers, known as ______________________, buy related product lines from many manufacturers and sell them to industrial users.
industrial distributors
Firms that sell finished goods to retailers, manufacturers, and institutions are called _____________.
wholesalers
Firms that sell goods to consumers and to industrial users for their own consumption are called ______________.
retailers
The process of breaking large shipments of similar products into smaller, more usable lots is called ______________.
breaking bulk
An institution that buys goods from manufacturers (takes ownership) and resells them to businesses, government agencies, other wholesalers, or retailers is a(n) __________________.
merchant wholesaler
Salespeople who represent noncompeting manufacturers are the ___________________. They function as independent agents rather than as salaried employees of the manufacturers.
manufacturers’ representatives
____________ is the attempt by marketers to inform, persuade, or remind consumers and industrial users to engage in the exchange process.
promotion
Any paid form of nonpersonal presentation by an identified sponsor is _______________.
advertising