Chapter 12 Flashcards
1
Q
Marketing mix
A
All the activities that go into marketing a good or service: product, price, promotion, place.
2
Q
Unique selling point(USP)
A
The special features of a product that differentiates it from the products of competitors.
3
Q
Brand name
A
The unique name of a product that distinguishes it from other brands.
4
Q
Brand image
A
the identity of a product that consumers can recognize and which gives it a ‘personality’ distinct from other products
5
Q
Packaging
A
The physical container or wrapping used for a product.
6
Q
Product life cycle
A
The stages the sales of a product pass through from introduction ,growth ,maturity to decline.
7
Q
Extension strategy
A
A way of keeping a product at the maturity stage of the life cycle and extending the cycle.
