Chapter 11

Question 1

Market research

Answer 1

Gathering, analysing and interpreting information about a market.

Question 2

Market orientated

Answer 2

carrying out market research to find out costumer wants before developing and producing a product.

Question 3

Product orientated business

Answer 3

business that focuses on the product itself, not the market for it.

Question 4

Primary Research

Answer 4

Collection of original data - also known as field research

Question 5

Secondary Research

Answer 5

information that has already been collected but is available for use by others (desk research)

Question 6

Sample

Answer 6

group of people selected to respond to a research survey

Question 7

Random sample

Answer 7

everyone has an equal chance of being selected for the sample

Question 8

Quota sample

Answer 8

sample is selected on particular basis, e.g. people aged between 18 and 25 years.

Question 9

Focus group

Answer 9

a group, representative of the target market, which provides market research information - often during a discussion.