Chapter 11 Sampling & Data Collection in Qualitative Research

Question 1

What type of sampling method does qualitative research use?

Answer 1

It uses non-probability sampling

Question 2

Information-rich Data Sources

Answer 2

Selection of sample members guided by desire

Question 3

Convenience (Volunteer) Sampling

Answer 3

A non-probability sampling method where units are selected for inclusion in the sample because they are the easiest for the researcher to access.
- This can be due to geographical proximity, availability at a given time, or willingness to participate in the research

Question 4

Snowball (Network) Sampling

Answer 4

Sample might be restricted to a small network of acquaintances

Question 5

Purposive Sampling

Answer 5

Researchers deliberately choose the cases that will best contribute to the study

Question 6

Theoretical Sampling

Answer 6

Involves decisions about
where to find data to develop an emerging theory optimally (grounded theory)

Question 7

Sample Size in Qualitative Studies

Answer 7

No explicit, formal criteria

Sample size determined by
informational needs

Decisions to stop sampling
guided by data saturation

Data quality can affect sample size

Question 8

Sampling in Ethnography

Answer 8

Mingling with many members
of the culture—a “big net”
approach

Participant Observation is
the common data collection
method

Informal conversations with
25 to 50 informants
- Multiple interviews with
smaller number of key
informants

Typically involves sampling
things as well as people

Question 9

What is the most common data collection