chapter 11 part iii

Question 1

Which of the following would not be an objective used in the customer perspective of the balanced scoreboard?

a. Percentage of customers who would recommend product to a friend
b. Customer retention
c. Brand recognition
d. Earning per share

Answer 1

d. Earning per share

Question 2

According to the _________, when the selling division (e.g., chip) is operating at capacity, the transfer price should be set at the market price.

Answer 2

general rule