CHAPTER 11

Question 1

is a research method where ypou collect and analyze data from a group of people

Answer 1

survey

Question 2

is a specific tool or instrument for collecting data

Answer 2

questionnaire

Question 3

what are the types of research instrument

Answer 3

survey and questionnaire

Question 4

a subset or somepart of a larger population

Answer 4

sample

Question 5

any complete group of entities that share some common set of characteristics

Answer 5

population

Question 6

an individual of the population

Answer 6

population element

Question 7

an investigation of all the individual elements that make up the population

Answer 7

census

Question 8

every element in the population has known a non zero probability of selection

Answer 8

probabilty sampling

Question 9

in which each member of the population has an equal probability sample

Answer 9

simple random sample

Question 10

what are the types of probabiltiy sampling?

Answer 10

simple random sampling
systematic sampling
stratified sampling
cluster sampling

Question 11

each population element has a equal chance of being chosen to participate in the study

Answer 11

simple random sampling

Question 12

a method that requires selecting samples based on a system of intervals in a numbered population

Answer 12

systematic sampling

Question 13

a method of sampling that involves the division of population into smaller subgroups

Answer 13

stratified sampling

Question 14

smaller groups

Answer 14

strata

Question 15

a method of collecting data from a large population by dividing into smaller groups or clusters

Answer 15

cluster sampling

Question 15

the probability of any particular member of the population be ing chosen is unknown. The selection of sampling units in this sampling is quite arbitrary, as researchers rely heavily on personal judgement.

Answer 15

non probability sampling

Question 16

what are the types of non probability sampling

Answer 16

convenience sampling
snowballing sampling
quota sampling
purposive sampling

Question 17

it is used whe researchers chose any willing and available individuals as participants

Answer 17

convenience sampling

Question 18

a technique that constructs sample subgroups reflecting their proportiuonal representation in the population

Answer 18

quota sampling

Question 18

the researchers used the first participants that o match the participant profile

Answer 18

snowballing sampling

Question 19

it refers to intentionally selecting participants beased on their characteristics, knowledge, experiences, or some other criteria

Answer 19

purposive sampling

Question 20

An individual who is responsible for gathering
data in the field.

Answer 20

fieldwork

Question 21

A research supplier that specializes in
gathering data.

Answer 21

Field interviewing service

Question 22

A fieldworker who is employed by the
company conduction the research.

Answer 22

in house interviewer

Question 23

the practice by the fieldworkers of filling in fake answers or falsifying interviews

Answer 23

interviewer cheating

Question 24

A form of interviewer cheating in which an interviewer makes up the responses instead of conducting an actual interview.

Answer 24

curb stoning

Question 25

It is the process of collecting and measuring information on specific variables. It’s done with the purpose of answering questions or testing hypotheses.

Answer 25

data collection

Question 26

what are the data collection methods for qualitative (FQFO)

Answer 26

face to face interviews qualitative questionnaires focus groups observation

Question 27

researchers collect data directly from subjects thru one to one interaction

Answer 27

face to face interview

Question 28

usually consist of short- open ended questionas

Answer 28

qualitative questionnaires

Question 29

what are the data collection method for quantitative?

Answer 29

interviews quantitative observations experiments

Question 29

allows researchers to collect qualitative data by observing respondents in their natural setting

Answer 29

observation

Question 29

researchers can conduct interviews in one person online, or over the phone

Answer 29

interviews

Question 30

collecting data through this is similar to conducting interviews except its done in a group setting

Answer 30

focus groups

Question 31

can be also collected through systematic observation

Answer 31

quantitative observation

Question 32

a type of quantitative data collection method which relies on manipulation of a single independent variable while maintaining control over a number of other, usually dependent, variables.

Answer 32

experiments

Question 32

two main types of observation

Answer 32

covert and overt observation

Question 33

– This type of observation involves the researcher being concealed during the observation process.

Answer 33

covert observation

Question 34

Respondents that participate in this observation are aware that they’re being observed.

Answer 34

overt observation

Question 35

what are the three types of experiments (LFN)

Answer 35

laboratory experiments field experiments natural experiments

Question 36

how to collect data?

Answer 36

decide what info. you need set time frame choose a data collection collect data

Question 37

what are the importance of collecting data?

Answer 37

gain better understanding of your audience find areas for improvement identify patterns personalized ypour messaging