Chapter 10- Writing Routine and Positive Messages Flashcards

1
Q

What are the three parts of a routine request?

A

The Opening- state what the request is
The Body- explain, give necessary details
The Close- close with the specific action you want

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2
Q

What are the strategy for writing Routine Requests?

A
  1. Stating Your Request up front
  2. Explaining and justifying your request
  3. Requesting Specific actions in a courteous close
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3
Q

What are three things to consider when stating your request up front?

A
  1. Pay attention to tone- Don’t be demanding, have manners and appreciation
  2. Assume Audience Compliance- Don’t spend time convincing the audience to do what you ask. Just assume their compliance
  3. Be specific
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4
Q

What to consider when explaining and justifying (should be able to see the request is valid) your request?

A
  • Make a smooth and logical explanation of the opening statement
  • If applicable, show benefit of complying with your request
  • Ask the most important questions first
  • Breakdown complex requests into specific, individual questions that the reader can address separately
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5
Q

What to consider when requesting specific action in a courteous close?

A
  1. Give relevant deadlines
  2. Info on how you can be reached
  3. An expression of appreciation/goodwill
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6
Q

What are the 3 types of routine requests?

A
  1. Asking for info or action
  2. Asking for recommendations
  3. Making claims and requesting adjustments
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7
Q

What to consider when requesting info or action?

A
  1. State request clearly
  2. Reason for making the request
  3. Why it may be in the reader’s best interest to help you (if applicable)
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8
Q

What elements to include when requesting recommendations?

A
  1. Opening: State why the recommendation is needed
  2. Asking the recipient to write the message in question. (give info that person can use to write it- like work experience)
  3. Remind them of your relation to you (if it has been a while) near the opening of the letter- (Past student, volunteer partners, previous understudy
  4. Close with an expression of appreciation, full name and address (email/physical) of the recipient. Mention deadline
  5. For printed messages, enclosed stamped, pre-addressed envelope as a convenience to the recipient

Eg. for a job- you say you need it for a job application, so you are asking them to write a letter of recommendation for you.

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9
Q

What to consider when making claims and/or requesting adjustments

A
  • Open with a calm statement of the problem along with the request
  • Body: give a complete, specific explanation of details– provide the info needed to verify the complaint (eg. item #, dates, costs etc.)
  • Close: Politely request specific action (if the resolution is obvious) / sincere desire to find resolution (if resolution needs to be developed). If appropriate the state the business relationship will continue if handled properly.

Have docs: receipts, invoices. Send copies and keep original

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10
Q

What are the 3 strategies for writing routine replies and positive messages?

A
  1. Starting with the main idea
  2. Providing Details and Explanation
  3. Ending with a Courteous Close
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11
Q

What are 3 strategies to use when stating the main idea in Positive Messages and Routine Replies?

A
  • Have a clear and concise opening (what is most important)
  • Share Good News First
  • Prepare Audience for Details that Follow
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12
Q

What to consider when providing details and explanations in Positive and Routine Replies?

A
  • Use the body to explain the point completely
  • Use the indirect approach: Integrate mandatory negative info in a positive context
  • Tailor when you use negative info based on the type of message- only use when it will elicit a positive response
  • Provide Assurance to Customer
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13
Q

What to consider when Ending With a Courteous Close in Positive and Routine Replies?

A
  • End on a Neutral or Positive Note​
  • A Simple “Thank You” May Suffice
  • Clearly Communicate any Necessary Follow-Up Action​: Eg. Giving a bi-weekly report on laptop functioning for 1 month after major repair by company.
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14
Q

What are the six common types of routine replies and positive messages?

A
  1. Answering Requests for Information or Action​
  2. Granting Claims and Requests for Adjustment
  3. Providing Recommendations and References
  4. Sharing Routine Information- info on the chapel in NCU email
  5. Announcing Good News- You’ve won in a Lasco raffle
  6. Fostering Goodwill-
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15
Q

What to consider when Answering Requests for Information or Action

A
  • Respond to the Inquiry and Answer All Questions​
  • Leave the Reader with a Good Impression​
  • Encourage the Future Sale and Future interaction
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16
Q

What to consider when Granting Claims and Requests for Adjustment

A
  • Acknowledge Receipt of the Customer’s Claim or Complaint​
  • Sympathize with the Customer​
  • Take Personal Responsibility​
  • Explain How You Resolved the Situation​
  • Take Steps to Repair the Relationship​
  • Follow Up​ to verify response was correct
17
Q

What to consider when Providing Recommendations and References

A
  • Candidate’s Full Name​
  • Objective Candidate is Seeking​
  • Nature of Relationship with Candidate​
  • Facts Relevant to Candidate and the Opportunity​
  • Comparison of Candidate to Peers​
  • Overall Evaluation of Candidate​
18
Q

What to consider when Sharing Routine Information

A
  • State the Purpose​
  • Provide Necessary Details​
  • End with a Courteous Close​

Eg- Ncu routine info on chapel- has all these elements

19
Q

What to Consider when Announcing Good News​

A
  • Use Direct Approach
  • Good news, details then positive close

*Usually in the form of External Messages​:
News Releases​, Direct-to-Consumer Releases​, Social Media Releases​

*News Releases: You make a release hoping that an editor, reporter, the blogger (intermediaries) will write a piece that will reach a wider audience.

Eg. Scotia does a press release, which is then debuted on the news, in newspaper etc, that then reach the wider public.

20
Q

Examples of Fostering Goodwill

A
  • Sending Congratulations: achievements, personal milestones for customers/employees help build relationships
  • Sending Messages of Appreciation- valuing a person’s contribution
  • Offering Condolences- sorrow for the loss