Chapter 10 practice questions Flashcards
1
Q
A ______ is a conceptual framework that describes how a new venture creates, delivers, and captures value.
A
Business Canvas
2
Q
A business model has four core areas; ______ is the part of the business model that defines the revenue and cost structures.
A
the financial viability
3
Q
The approach to value proposition creation that focuses on your product or service relative to the competition, recognizing your offering as unique is called the ______ approach.
A
Points-of-difference
4
Q
A ______ market is a small market segment comprising customers with specific needs and requirements.
A
niche
