Chapter 10- how prices are fixed Flashcards
Equilibrium
is the price at which quantity supplied and quantity demanded are equal in a market.
DISEQUILIBRIUM: Excess supply
this occurs when the quantity supplied is greater than the quantity demanded. This would be caused by setting a price that is too high to attract enough customers to buy the quantity that suppliers are offering.
DISEQUILIBRIUM: Excess demand
this occurs when the quantity demanded is greater than supplied. Raising the price will cause customers to buy less and so restore the equilibrium
profit signalling mechanism
refers to the way that potential profits will attract entrepreneurs to growing market; losses will lead businesses to consider leaving a market. This process shifts resource use towards the products that are most in demand.
ceteris paribus
other things being equal