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history of psychology > Chapter 10 > Flashcards

Chapter 10 Flashcards

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1
Q

Watson

A

founder of behaviorism
say himself as bringing together ideas of behaviorism
reductionist, mechanistic
detested psychoanalysis

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2
Q

What did Watson not study?

A

conscious mind, unconscious mind

Not mentalistic concepts

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3
Q

Reductionist

A

break things down to smallest component

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4
Q

what did Watson want to study?

A

A new school

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5
Q

Mechanistic

A

something will continue unless something changes

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6
Q

Experimenter became what?

A

the observer

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7
Q

human subjects became

A

the observed

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8
Q

behaviorism would study?

A

how: the science of behavior( actions taken by an organism) using objective and experimental methods

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9
Q

where did the methods come from?

A

animal research

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10
Q

what(subject matter) behavior

A

elements of behavior( similar to elements of consciousness) the stimulus response unit
used physiological terms( muscle movement an glandular secretions

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11
Q

Goal of psychology

A

predict and control behavior

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12
Q

watsons life

A

delinquent behavior

did not show emotion

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13
Q

what was Watson known as?

A 
mechanical man( emotionally unexpressive)
could not deal with feelings or emotions, but wanted to study them?
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14
Q

who did Watson study psychology with?

A

Loeb(tropism)

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15
Q

tropism

A

all behaviors are reflexive

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16
Q

Dissertation: animal eduaction

A

physical development of rats( rats brain development to ability to learn)

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17
Q

what study did Watson decide to focus on?

A

objective.. bad at introspection

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18
Q

why did he become chair of psych?

A

Baldwin had to resign because brothel

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19
Q

what happened in 1913?

A

writes psychology as behaviorist views it( behaviorism as school of thought.)

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20
Q

What is comparative psychology

A

animal psychology

wanted psychology to have practical application

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21
Q

Current view of phobias

A

psychoanalysis- fears are caused by repressed conflicts and impulse

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22
Q

How did Watson feel about fear?

A

Fear can be learned and wanted to study it using behaviorist principles

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23
Q

lil. Albert experiment

A

steel rod hung behind baby where he could not see it
baby exposed to white rat
conditioned reflex study
when baby interacted with white rat the rod was struck
after enough trials- feared rat

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24
Q

what did lil Albert learn?

A

to be afraid without the sound

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25
Q

why was little albert choses

A

normal healthy baby “stolid and unemotional”

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26
Q

what did little albert really have

A

Hydrocholosis (bacteria meningitis in brain)

died at age 6

27
Q

what does the lil albert study show?

A

FEAR can be conditioned

28
Q

why was Watson forced to resign?

A 
wife finds love notes to student (Rosalie) 
banished academia (goes into advertising)
29
Q

what psychology field does Watson go into ?

A

Applied psychology

30
Q

what was his purpose of Advertising?

A

to create a society of consumers

31
Q

how did Watson view humans

A

mechanistically

32
Q

consumer behavior regarding cigs found:

A

brand had nothing to do with taste but brand loyalty

33
Q

Watsons advertising

A

ignores qualities. focuses on strong emotional response

34
Q

what emotional response does he focus on?

A

Fear, love and rage

35
Q

Ex1 Johnson and Johnson baby powder

A

called it pure this implies other products dangerous

36
Q

Ex 2 ponds cold cream

A

testimonials illusion of a better situation and this heightened desire

37
Q

Ex 3 pebeco toothpaste

A

used sex appeal

38
Q

Book: psychological care of infant and child -

A

everything is learned
recommended perfect objectivity in children
(no emotion only reinforcement and punishment)
most influential work

39
Q

Watsons sons and daughters did what?

A

attempted suicide 1 did

40
Q

why did Watson not pick up own award?

A

he did not want to cry

41
Q

His ideas explicit

A

explicit versus implicit responses

explicit is overtly observable 

42
Q

implicit ideas

A

implicit happen inside organism (ex., glandular
secretions)
must be potentially observable
must be observable through the use of instruments

43
Q

example of explicit

A

Doctor hitting knee

44
Q

example of implicit

A

heart beat, hunger

45
Q

what did Watson become?

A

an extreme environmentalist( everything is learned)

46
Q

what is there no such thing of?

A

instinct or reflex

47
Q

what did he deny ?

A

inherited capacity( eugenics) temperaments(personality)

48
Q

thought processes

A

thinking is implicit motor behavior

49
Q

fear

A

loud noises/ sudden lack of support

50
Q

rage

A

restriction of body movement

51
Q

love

A

caressing, rocking, patting

52
Q

what are bad behaving kids a reaction of?

A

improper conditioning

53
Q

conditioning everyone properly led to what?

A

outbreak of psychology

54
Q

Mary cover jones

A

studied a boy named peter

55
Q

peter would eat(pleasurable activity) then what

A

be presented with fear ( the bunny)

56
Q

what did he associate the rabbit with?

A

Pleasure not fear

57
Q

what type of therapy was used for peter

A

behavioral therapy( exposure therapy)

58
Q

calkins disputed watsons methods…

A

introspection as proper research tool

59
Q

what did washburn call Watson?

A

enemy of society

60
Q

who issued a public warning against behaviorism?

A

McDougall

61
Q

what was watsons major point?

A

detested psychoanalysis

62
Q

what 3 things is emotion described by?

A

objective stimulus
overt bodily response
internal physiological changes

63
Q

what year did behaviorism begin?

A

1913!

history of psychology (7 decks)

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