chapter 10 Flashcards
social influence
influencing someone in by using behavior, feelings, and thoughts of an individual
conformity
changing ones behavior to match the behavior of another persons (looking up at the ceiling because the person next to you is)
Solomon Asch
conducted the first every conformity test
groupthink
one or more people know that something is wrong but don’t speak up because the rest of the group already has a plan set. (someone not speaking up when they knew the challenger was not built right)
Compliance
occurs when people change their behavior as a result of another person or group asking them to change. (person who gets them to change does not have any authority generally)
foot in the door technique
This starts with asking for just a simple request, but then turns into a few more requests that require more involvement but seem manageable because of the first request. (watching over a neighbors house turning into cleaning their house)
low ball technique
asking someone to do something but it turns out that “something” is only a part to the job they have to do (professor writing a textbook, but he actually has to travel, take time off, blah blah blah)`
obedience
changing ones behavior at the order of an authority figure
Stanley Milgram’s experiment
The experiment to see how far people would go under the obedience of another person. They would shock the other person until they were nearly dead. (or so they thought)
attitude
tendency to respond negatively or positively toward an idea, person, or situation
ABC model of attitudes
Affective component- the FEELINGS or EMOTIONS someone has toward an object person or situation
Behavior component- the ACTION that someone takes toward a person, object, or situation
Cognitive component- the way a person THINKS about a person object or situation
persuasion
the process by which one person tries to change the belief, opinion, or position of another person
Types of attitude formation
direct contact-physically something happens
direct instruction- hearing something is bad
interaction with others- if youre friend thinks something is cool, so will you most likely
vicarious conditioning- observing something (me observing dad likely sports)
elaboration likelyhood model
either people elaborate, or they do not elaborte at all..this leads to central route processing and peripheral route processing
central route processing
people attend to the content of the message
peripheral route processing
trying to figure something out by using everything but the actual content of the message
cognitive dissonance
doing or saying things that don’t match what they would think of themselves as
Leon Festinger and James Carlsmith
conducted the cognitive dissonance experiment (they werre given boring jobs and had to lie about it. Some recieved 20 and some 1 dollar…it was found that those who recived one dollar enjoyed the task more)
Social Categorization
mostly automatic and occurs without conscious awareness of the process. This is based upon characteristics that the new person has that a previous person does
stereotype
set of characteristics that people believe is shared by all members of particular social category
impression formation
assigning a person to a number of categories and drawing conclusions about what that person is likely to be like
implicit personality theory
sets of assumptions that people have about how different types of people and actions are related and form in childhood
attribution
process of explaining ones own behavior and the behaivor of other people
attribution theory
develped by fritz Heider as a way of explaining why people choose to do the things they do
fundamental attribution error
overestimating internal characteristics rather than the influence of the situation. (if someone seems mean they may just being going through a rough time)
prejudice
an unsupported and often negative sterotyped attitude about members of a particular social group
discrimination
when particular members of a social group are treated differently than others it is called discrimination. Discrimination=behavior Prejudice=attitude
social cognitive theory
prejudice is seen as an attitude that is formed as other attitudes are formed
realistic conflict theory
increasing prejudice and discrimination are closely tied to an increasing degree of conflict between the in group and out group
Freud bleieved aggression was:
a basic human instinct
altruism
helping someone in trouble with no expectation of reward and without fear for ones own safety
memory
an active system that receives information from the senses, puts it into the senses, and is then able to retrieve the information from storage
Three processes of memory
- ) Encoding- getting sensory information and putting it into a form that the brain can use
- ) Storage- This is holding onto the information for some period of time
- ) Retrieval- Getting the information they know out of storage
Information processing model
This includes the encoding, storage, and retrieval. Assumes that the length of time that a memory will be remembered depends on the stage of memory in which it is stored
levels-of-processing model
Processing meaning and just “looks” of something. This says there are different levels of understanding certain things. (The ball flashing across a screen example)
Sensory memory
first stage of memory. the point t which information enters the nervous system through the sensory systems.