Chapter 1 - research stuff Flashcards
What does ‘population’ refer to?
refers to entire group of research interest, a sample is drawn from the population.
What is a sample?
Subset or part of population that is selected for research purposes. Always smaller than population.
What is the purpose of sample and population
Sample is selected from the population; Sample can generalise for population.
What is random sampling?
sampling technique where each member of population has equal chance of being selected.
What are the limitations of random sampling?
Only truly be carried out if complete list of target population is available, this may be difficult to access and time-consuming.
What is stratified sampling?
Selecting sample from population comprised of subgroups, so that each subgroup is represented.
What are the advantages of random sampling?
Helps ensure highly representative sample enables generalisations with greater confidence.
What are the advantages of stratified sampling?
Enables researcher to sample specific groups within population for comparison purposes. Can provide greater precision for research findings.
What are the limitations of stratified sampling?
Only carried out if lists of target population are available and accessible. Representative sample cannot be obtained unless stratified random sampling occurs.
Very time-consuming and complex, expensive.
What is convenience sampling?
Selecging sample of individuals who are readily available.
What are the strengths of convenience sampling?
Typically quick, easy and inexpensive.
What are the limitations of convenience sampling?
Governed by chance, not systematic, orderly. Often produces biased sample, as favors particular individuals or groups.
What is a controlled experiment?
An experimental investigation of relationship between one or more IV’s a DV, controlling all other variables.
What is an experimental group in a controlled experiment?
The group that is exposed to the IV.
What is a control group in a controlled experiment?
The group that is not exposed to the IV.