🩵 Chapter 1: Data Collection

Question 1

Observations

Answer 1

watch and record

Question 2

Observation Pros

Answer 2

see real behaviors

Question 3

Observation Cons

Answer 3

• people may change behavior
• time and money
• can’t see everything

Question 4

Survey/Interview

Answer 4

ask on paper or in person

Question 5

Survey/Interview Pros

Answer 5

• can ask about everything
• faster
• less expensive
• large samples

Question 6

Survey/Interview Cons

Answer 6

• people can lie
• wording important for results

Question 7

Case Studies

Answer 7

tremendous detail in one

Question 8

Case Study Pros

Answer 8

learn what’s possible

Question 9

Case Study Cons

Answer 9

• don’t know what’s probable or if it’ll apply to others
• can’t show causation

Question 10

Social Desirability Bias

Answer 10

try to look good