Chap 7: Corporate Level Strategy Flashcards
Refers to the art of a troop leader or a general
Strategy
Comes from the Greek word strategia
Strategy
Defines strategy as the analysis, decision, an action that enables a company to succeed
Dess et al (2012)
The analysis, decision, and action that enables a company to succeed
Strategy
Define it as the comprehensive plan, it states have a company will achieve its mission and objectives
Wheelen and hunger (2010)
A comprehensive plan that states how a company will achieve its mission and objectives
Strategy
A plan formulated after an extensive critical analysis of a company’s resources
Strategy
Represent the category of companies based on their common strategic orientation and combination of structure, culture, and processes
Strategic type
These are businesses with a few product lines, and they intend to defend them from new products entering the market. Therefore, most concern is how to improve their operating activities, in terms of cost reduction. Being cost and efficiency oriented they are unlikely to make bolder steps to innovate and move the new areas.
Defenders
These are companies with bloodlines of products. Product development innovation in the new market are the essence of their strategy orientation. Creativity for them is more important than efficiency in operations.
Prospectors
These are multi divisional companies that compete in at least two types of industries, one stable and one variable, while maintaining stability and flexibility.
Analyzers
These are businesses that do not have firm or consistent strategic orientations. They adopt piecemeal or quick response strategies, which are often times ineffective to meet the pressures changes and challenges of the environment
Reactors
Types of strategies according to hierarchy
Corporate strategy
Business strategy
Functional strategy
Usually formulated with a top level management, is a comprehensive master plan that describes the overall direction of a company
Corporate strategy
Occurs at the business or product unit, describes how a Company improves its competitive position in a specific industry.
Business strategy
A plan taken by functional areas that is intended to maximize the productivity of a resource to achieve competitive advantage
Functional strategy
The process of developing a comprehensive plan to effectively manage the external environmental strategic forces relative to a company’s strengths and weaknesses
Strategy formulation
It is concerned with the overall direction of a company and is considered the general or grand strategy of the company
Corporate strategy
A corporate strategy that accompany may adopt if it aims to expand its present operating activities
Growth strategy
Occurs when a company expands its operation domestically, or globally
Internal growth
Happens when a company enters into mergers, acquisitions or strategic alliances
External growth