Chap 6: Strategic Environmental Analysis Tools And Techniques Flashcards
Three major methods of gathering, reliable and relevant information
Environmental scanning
Environmental monitoring
Competitive intelligence
Focuses on external events that may influence the present position of a business
Environmental scanning
Primarily concerned with the trends of events
Environmental monitoring
Gives preferential importance and information about competitors
Competitive intelligence
Key elements of the physical environment
Physical resources
Climate
Wildlife
Strategic approach that is used to analyze the physical environment
Environmental scanning
Strategic factors of the societal or general environment
PEST:
Political or legal segment
Economic segment
Sociocultural segment
Technological segment
Objective of conducting a societal environment analysis
Determine the trends of the strategic factors that are relevant to the growth of an industry
Strategic tool used to scan the societal environment
PESTEL or STEEP analysis
This approach is supported by environmental monitoring
Is not a mere identification and listing of variables, which are commonly done under a particular segment or strategic factor
PESTEL or STEEP analysis
The immediate environment surrounding a business
Industry or test environment
Strategic factors of the industry environment
Customers, suppliers, creditors, employees, the government, competitors
Objective of the industry environment analysis
Determine the different forces, that drive competition
The analysis of the industry environment is done by
Do use of the three methods of collecting data for strategic analyses.
Porters five forces of competition model
Evaluate the level of competition and assesses the attractiveness of an industry itself
Porter’s five forces of competition model