CHAP 7 Flashcards
is like a quick presentation which can be deliver on the fly.
elevator pitch
Steps of Elevator Pitch
Introduce yourself
Identify the problem your company solves
Announce your promise
Offer proof and a plan
Know when to stop and listen
Essential Components in a Pitch
Stimulate Interest
Transition that interest.
Share a vision
It is most likely that you are offering a product or a service and you have to explain it in a limited time but make sure that is understood by the audience. Use the 100/20 Rule to your advantage: Have the energy that you are providing $100 worth of value and only asking for $20 in return.
Stimulate Interest
Address some sort of pain, fear or guilt in your pitch, that those without your product or service may experience. Build credibility by discussing your sales, distribution, revenue, awards and/or successes.
Transition that interest
Make the value that you bring to the table as clear as possible.
Share a vision
Final Tips
Take your time.
Make it conversational
Avoid niche words and phrases
Express confidence
Start the elevator pitch with a brief, easy-to-absorb sentence that includes your name, your company name and the service you provide
Introduce yourself
is the pain the potential client may have that your service can solve?”
Rather than focusing on what you have or
do, relate your services and what you offer to the person with whom you’re speaking.”
Identify the problem your company solves.
What product or service will you provide the client? “Be clear on the results the person can expect, but avoid selling
Announce your promise.
Finish your pitch by offering a plan of action for delivering on your promise. Make it as personal as possible to fit whomever you’re talking to and his or her business
Offer proof and a plan.
If at any point in your pitch you find that the listener is tuning out, stop talking, The fact that you had the sensitivity and tact to stop and listen will leave a good impression about you and your business
Know when to stop and listen
