CHAP 3 Flashcards
It is a shared language for describing, visualizing, assessing and changing business models. It describes the rationale of how an organization creates, delivers and captures value
Business Model Canvas
Lists the nine segments that provides business key drivers based on the Business Model Canvass
- Customer segments
- Value proposition
- Revenue streams
- Channels
- Customer relationships
- Key activities
- Key resources
- Key partners
- Cost structure
The strategic relationships your business creates with other companies or people.
Key Partners
Four types of partnerships
Strategic alliances between non-competitors
Coopetition
Joint ventures to develop new businesses
Buyer-supplier relationships
Activities or tasks that are integral to operating your company.
Key Activities
Assets that are required to operate and deliver your company’s value proposition.
Key Resources
Four Types of Key Resources
Physical Resources
Intellectual Resources
Human Resources
Financial Resources
The fundamental need that your company is trying to fulfill (or the promises) for its customers. Why your company exists.
Value Proposition
The type of interactions your company has with its customers and the level of support it gives.
Customer Relationships
what are the three benefits to the company that the Customer relationship provides
Customer Retention
Customer Loyalty
Customer Satisfaction
Different methods that your company uses to deliver (or communicate) its products and value proposition to customers.
Channels
What are the 5 types of channels or mix of these can be used to satisfy how customers want to be reached
Awareness
Evaluation
Purchase
Delivery
After Sales
The different groups of customers that your company interacts with.
Customer Segments
How a company spends money on operations. The key costs and level of cost-focus for your company.
Cost Structure
two main categories of cost structure
Value-driven
Cost-driven
