CHAP 2 Flashcards
something that involves developing, creating new concepts and new ideas that will be useful for the target customers
Innovation
Four types of innovation, it is also known as routine innovation happens on an incremental
basis, is often a response to customer and market demands or improvements in technology
Sustaining Innovation
an innovation that simplifies and makes more affordable products and services to undesirable or ignored markets.
Disruptive Innovation
innovation from inside a company that
pushes something to the next level.
Breakthrough Innovation
this type of innovation begins with the discovery of some new phenomenon. it is a process of conducting a study about a specific problem and finding out solutions that will
benefit companies and industries in lieu with innovation
Basic Research
What are the Principles of Sustainable Innovation ( A 10-step Program for Corporate Survival)
Inspire
NO Risk, NO Innovation
New product process
Ownership
Value Creation
Accountability
Training and Coaching
Idea Management
Observe and Measure
Net Result and Reward
In Innovation, there should be a leader who can inspire others.
Inspire
Most Technopreneurs are risk taker because they are innovating new products or services which they have no assurance if it will survive in the market.
NO Risk, NO Innovation
Innovation starts with a vision; an innovator should understand what they intend to develop for the benefit of their consumers and undergo with a structured process which includes idea generation, evaluation, prototyping, customer feedback and
success metrics.
New product process
The business leader has all the ownership on the new products and innovation in such a way that he/she generates the ideas and develop the appropriate business model.
Ownership
Once there is an innovation, those new products should have a value and will be served as a solution to real customer problems.
Value Creation
It is a standard that the team members and leaders have the full responsibility and obligations in the innovations.
Accountability
Proper hiring and staffing of the people in the organization is a must to make sure that they are cautious of their responsibility and right mindset to perceive the future innovations. Continuous coaching is necessary to maintain the attitude and spirit.
Training and Coaching
In building products and rendering quality services, the organization should value the presence of the customers and sales members in order to have a brainstorming of what will be the best for the company
Idea Management
It is a need to track the results if it is already an ideal Return of Investment.
Observe and Measure