CHAP 6 Flashcards
is a document that summarizes the operational and financial objectives and contains the detailed plans and budgets showing how objectives are to be realized. IT is the road map to the success of your business.
business plan
Four Importance of a Business Plan
- To raise money for business
- To make sound decisions
- To help identify potential weaknesses
- To communicate ideas with stakeholders
Business planning done right connects the dots in your business so you get a better picture of the whole.
See the whole business
Startups and small business need to focus on their special identities, their target markets, and their products or services tailored to match
Strategic Focus
Business planning helps you keep track of
the right things, and the most important things
Set priorities
With good planning process you regularly review assumptions, track progress, and catch new developments so you can adjust
Manage change
Good planning process sets expectations and tracks results.
Develop accountability
Good business planning connects the dots in cash flow
Manage cash
main business tactics that match strategy
Strategic alignment
These are key goals you want to achieve, like reaching a defined sales level, hiring that
sales manager, or opening the new location.
Milestone
Put your performance indicators and numbers to track into a business plan where you can see them monthly in the plan review meeting
Metrics
The business planning process becomes a regular reminder.
Realistic regular reminders to keep on track
Various business plan outline
- Executive Summary
- Company Description
- Product or Service
- Market Analysis
- Strategy and Implementation
- Management Team
- Financial Plan
The executive summary should address these main points
Purpose
Problem
Problem Analysis
Results of analysis
Recommendations
provides an overview of a larger document or
research and is usually the first thing your reader will see.
Executive Summary