CHAP 6ENUMERATION

Question 1

NEED FOR SOCIAL RESPONSIBILITY (8)

Answer 1

• CHANGING EXPECTATIONS
• REPUTATION
• AVOIDANCE OF GOVERNMENT
  INTERFERENCE
• LONG-TERM SELF-INTEREST
• CONTRIBUTION TO SOCIAL
  PROBLEM
• BETTER ENVIRONMENT FOR
  BUSINESS
• GROWTH OF CONSUMERS
• OPTIMUM UTILIZATION OF
  RESOURCES

Question 2

FOUR TYPES OF CORPORATE SOCIAL RESPONSIBLITIES

Answer 2

1. Economic responsibility (make
   profits)
2. Legal responsibility (follow laws)
3. Ethical responsibility (be fair)
4. Philanthropic responsibility (be
   charitable).

Question 3

TOP BRANDS WITH GOOD CSR PRACTICES

Answer 3

16. THE WASHINGTON POST
    (social media and journalism)
17. LEGO (packaging)
18. THE WALT DISNEY COMPANY
    (local communities)
19. NEW BELGIUM BREWING COMPANY (sustainability)
20. Starbucks (workplace diversity & inclusion)
21. GENERAL ELECTRIC
    (clean technology)
22. BOSCH (climate neutral)
23. WELLS FARGO (philanthropic)
24. PFIZER (access to healthcare)
25. Spotify (employee rights)
26. NETFLIX (employee rights)
27. FORD MOTOR COMPANY
    (carbon neutral & pay equity)
28. COCA-COLA COMPANY (sustainability)
29. GOOGLE (social issues)
30. Johnson & Johnson
    (renewable innovation)

Question 4

BENEFITS OF CSR (8)

Answer 4

1. drives internal innovation
2. improves nvironmental risk
3. attracts and retains employees
4. exands audience reach
5. builds brand loyalty
6. reduces production costs
7. garners positive publicity
8. serves as a market differentiator