chap 6: organizational strategies Flashcards
of an organization/company is subject to many factors like technological breakthroughs by competitors, changes in customer lifestyles, and those that are environmental in nature.
The organizational structure
adopt a specific structural arrangement for a reason.
• Organizations
needs to bring together the human, technical, marketing, and financial resources of the organization.
Management
are brought together in units, teams, or projects so that job specialization can be optimized while special skills can be best managed.
human resources
There is a need for the marketing department to interact and coordinate with personnel in other major functional areas.
functional organizational structure
follows the requirements set by the marketing department.
functional organizational structure - The production/operations department
efficiently allocates funds to achieve the organization’s set objectives. All these departments need to act together.
functional organizational structure - The financial department
As an organization begins to serve its customers who are spread over a growing geographical area, a territorial structure becomes a viable design.
Territorial Organizational Structure
In this system, the target market is divided into geographical units according to certain criteria.
Territorial Organizational Structure
Traditionally. organizational divisions follow a product structure. In some companies, the sub- businesses are assigned to product group managers, each of whom are given key operating and staff functions.
Product Organizational Structure
If describes the wide range of structural forms that center on a group of customer needs rather than a region, product line, or function. It is decentralized by market; a profit center.
Market-Centered Organizational Structure
This division structure raises the issue of whether any marketing functions should be performed at the corporate staff level.
SBU Organizational Structure
The decision whether to maintain some corporate level marketing staff services depends primarily on the size of the division.
SBU Organizational Structure
If a division is large enough to afford its own marketing structure, It will usually have one.
SBU Organizational Structure
This type of structure places emphasis on planning and analysis of company strategies.
SBU Organizational Structure
This division structure raises the issue of whether any marketing functions should be performed of the corporate staff level.
Matrix Organizational Structure
cuts across departmental boundaries to get a job done.
Matrix Organizational Structure
The figure illustrates how teamwork among production, marketing, and finance specialists is required to complete projects.
Matrix Organizational Structure
The key feature is that both the functional and product lines of authority overlap where both product and functional managers share managerial authority over the people in each cell.
Matrix Organizational Structure
choice of an organizational structure
size, productd….
. A firm producing and selling in a restricted territory may find the furictional organization the best form for their purposes; whereas, a larger firm that produces several products and sells to a wider market may opt for a regional form of organization to maximize selling efforts.
Size of the Firm
. Consumer and industrial goods may require different types of services from the producer. Some products require extensive after- sale servicing to customers and the marketing organizational structure can take care of this task.
The Products