Chap 10 Flashcards
Decisions
Choices of actions from among multiple feasible alternatives
Decision making process
Define problems to broad or narrow
Focus on symptoms not causes
Choosing wrong problems to deal with
Types of decisions
Optimal - best chance
Saticfixing - satisfactory choice - good enough
Decision making style
Individuals predepositiond can affect decision process at two critical stages
Gathering perceiving info
Sensing style
Intuitive style
Gathering and evaluation of dates
Evaluation judging of alternative
Focus on gathering concrete info direct thru 5 sense
Realistic and practical
Intuitive style
Facts or time is limited
Focuses on developing abstractions and figurative examples for use in decision making
Evaluating alternative
Thinking style
Focus on STRUCTURE. Evaluation and systematic analysis
Feeling style
Focussed I’m SUBJECTIVE. Evaluation and the emotional reactions
Risk *
Outcome of an action that is uncertain
Refer me point
Performance level used to evaluate current standing
- cognitive biases
Mental shortcuts involving simplified ways of thinking
Confirmation bias
Info confirming beliefs is sought
Disconfirtimign imfo is not sought
Ease of recall bias
Info that is easily remembered is used more in decision making
Anchoring bias
First piece of info encountered is emphisised too much in decision