changing masculinity representations

Question 1

Easthorpe

Answer 1

emergence of new breed of glossy magazines. E.g.
-Men emotionally vulnerable
-Should be more in touch with emotions, feminine side
-They should treat women as equal
-Care more about their appearance
example - Maxim magazine

Question 2

Nixon

Answer 2

He states that the origins of the New man roots back to the 1985 Levis advert- The laundrette- this advert presented the notion that it could now be cool` and acceptable for men to spend time, money and effort on their appearance just as much as women do.

Question 3

Mort

Question 4

Whannel

Answer 4

David Beckham contradictory - representations are fluid and mark him out to be traditional ‘real man’ however alternative images stress his metro sexuality

example - emotional commitment to his family image