Ch.9 Flashcards
Questionnaires
A data collection instrument with questions and statements that are designed to solicit information from respondents
Structured interview
A data collection method in which an interviewer reads a standardized list of questions to the respondent and records the respondents answers
Survey
A study in which the same data usually in the form of answers to questions are collected from one or more samples
Respondents
The participants in a survey who compete a questionnaire or interview
Self-report method
Another name for questionnaires and interviews because respondents are most often asked to report their own characteristics behaviors and attitudes
Response rate
The percentage of the sample contracted that actually participated in a study
Non response error
An error that results from differences between non responders and responders to a survey
Self administered and questionnaires
Questionnaires that the respondent completes by himself or herself
Interview
A data collection method in which respondents answer questions asked by an interviewer
Advantages of self administered question-interview
Can be done by phone or in person or using computer assisted technology to enter data and transaction.
Disadvantages -interview
Time , money population ,kind of sample and response rate are issued to consider when selecting a self report mode
Group administrated questionnaires
Questionnaire administrated to respondents in a group setting
Group advantages
Provides researcher with some control over the setting in which the questionnaire is complete ,allows respondents to participate anonymously and are typically inexpensive
Group disadvantages
Extra pressure to participate that people might feel when in a group setting raises an ethical concern about voluntary participation and the limit to the length of time that groups will allot to data collection mandates using a short questionnaire
Mailed and individually administered questionnaires
Questionnaire mailed to the respondent residence or workplace