Ch.9 Flashcards
(38 cards)
Questionnaires
A data collection instrument with questions and statements that are designed to solicit information from respondents
Structured interview
A data collection method in which an interviewer reads a standardized list of questions to the respondent and records the respondents answers
Survey
A study in which the same data usually in the form of answers to questions are collected from one or more samples
Respondents
The participants in a survey who compete a questionnaire or interview
Self-report method
Another name for questionnaires and interviews because respondents are most often asked to report their own characteristics behaviors and attitudes
Response rate
The percentage of the sample contracted that actually participated in a study
Non response error
An error that results from differences between non responders and responders to a survey
Self administered and questionnaires
Questionnaires that the respondent completes by himself or herself
Interview
A data collection method in which respondents answer questions asked by an interviewer
Advantages of self administered question-interview
Can be done by phone or in person or using computer assisted technology to enter data and transaction.
Disadvantages -interview
Time , money population ,kind of sample and response rate are issued to consider when selecting a self report mode
Group administrated questionnaires
Questionnaire administrated to respondents in a group setting
Group advantages
Provides researcher with some control over the setting in which the questionnaire is complete ,allows respondents to participate anonymously and are typically inexpensive
Group disadvantages
Extra pressure to participate that people might feel when in a group setting raises an ethical concern about voluntary participation and the limit to the length of time that groups will allot to data collection mandates using a short questionnaire
Mailed and individually administered questionnaires
Questionnaire mailed to the respondent residence or workplace
Mailed advantages
People are familiar with them , they are fairly inexpensive the researcher can cover wide geographic area. Can answer in private with fewer social pressures to confirm expectations from others
Individually administered questionnaires
Questionnaires that are hand delivered to a respondent and picked up after completion
Individually advantages
Has a better response rate
Individually disadvantages
More expensive
Internet or web survey
Survey that is sent by email or posted on website
Internet/web Advantages
internet is Useful if you need a large sample , don’t have much money, and can’t travel to participants
Web can be interactive and can be programmed to vary the questions and keep respondents from skipping questions
Internet /web disadvantages
When a percentage population does not have internet access an issue for internet surveys is coverage error the kind of sampling error that arises when the sampling frame is different from the intended population
Cover letter
The letter accompanying a questionnaire that explains the research and invites participation
Interview schedule
The list of questions and answer categories read to a respondent in a structured or semi structured interview