Ch.6 Ethics in Marketing Flashcards
Allows workers to choose their work hours from predetermined options.
Flextime
Involves working at home, usually on a computer.
Telecommuting
A nonprofit organization that helps produce public service advertising campaigns for government agencies and other qualifying groups.
Ad Council
Basic values and moral principles that guide the behavior of individuals and groups.
Ethics
The effort to protect consumer rights by putting legal, moral, and economic pressure on businesses.
Consumerism
One of the oldest nonprofit organizations that establishes self-regulation among businesses.
Better Business Bureau (BBB)
Pricing products unreasonably high when the need is great or when consumers don’t have other choices.
Price Gouging
Reporting an illegal action by one’s employer
Whitle-blowing
Companies make an effort to produce and promote environmentally safe products
Green Market Companies
Regulates the labeling and safety of food, drugs, and cosmetics sold throughout the US
Food and Drug Administration
Protects human health and our environment. It monitors and reduces air and water pollution and oversees hazardous waste disposal
Environmental Agency
responsible for overseeing the safety of products such as toys, electronics, and household furniture
Consumer Product Safety Commission
Sets guidelines for workplace safety and environmental concerns and enforces those regulations
Occupational Health and Saftey
Guidelines for good behavior
Ethics
Responsible for the fair and equitable treatment of employees with regard to hiring, firing, and promotions
Equal Employment Opportunity Commission